Dodge Communications Selected by Capario for Company Re-Launch and Ongoing Strategic Support
Healthcare marketing agency renames and rebrands long-standing, healthcare IT vendor.
Atlanta, GA, April 08, 2009 --(PR.com)-- Dodge Communications, a public relations and marketing agency serving the healthcare industry, today announced that it was selected by Capario, a provider of revenue cycle management solutions and real-time healthcare transactions, to rename and rebrand the company.
“We chose to rebrand the company to better reflect our expanded revenue cycle management offerings and to focus on our excellent client service reputation and national presence,” said Jim Riley, vice president of sales and marketing at Capario. “We selected Dodge based on their deep experience and excellent reputation in the healthcare IT field.”
Acquired by Marlin Equity Partners in September 2008, Capario enlisted Dodge to solidify the company’s existing customer base, build a sustainable and credible brand and support a focus on innovation and growth. The re-branding included extensive qualitative research, a new name, revised messaging, new identity and development of a new Web site and marketing collateral.
Dodge is also executing an ongoing public relations campaign to bolster brand awareness.
Santa Ana, Calif.-based Capario provides revenue cycle management solutions connecting payers, providers and vendors nationwide. Capario enables healthcare organizations to expedite revenue cycle processes through real-time healthcare transactions, electronic remittance advice and business intelligence reporting.
“We were honored to be tapped by Capario for a project of this magnitude and importance to its success as a company,” said president and CEO Brad Dodge. “We look forward to continuing our work with Capario as we support them in building awareness for the new brand.”
About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies strengthen credibility and brand awareness with the goal of gaining market share. For more information, visit www.dodgecommunications.com or call (770) 998-0500.
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“We chose to rebrand the company to better reflect our expanded revenue cycle management offerings and to focus on our excellent client service reputation and national presence,” said Jim Riley, vice president of sales and marketing at Capario. “We selected Dodge based on their deep experience and excellent reputation in the healthcare IT field.”
Acquired by Marlin Equity Partners in September 2008, Capario enlisted Dodge to solidify the company’s existing customer base, build a sustainable and credible brand and support a focus on innovation and growth. The re-branding included extensive qualitative research, a new name, revised messaging, new identity and development of a new Web site and marketing collateral.
Dodge is also executing an ongoing public relations campaign to bolster brand awareness.
Santa Ana, Calif.-based Capario provides revenue cycle management solutions connecting payers, providers and vendors nationwide. Capario enables healthcare organizations to expedite revenue cycle processes through real-time healthcare transactions, electronic remittance advice and business intelligence reporting.
“We were honored to be tapped by Capario for a project of this magnitude and importance to its success as a company,” said president and CEO Brad Dodge. “We look forward to continuing our work with Capario as we support them in building awareness for the new brand.”
About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies strengthen credibility and brand awareness with the goal of gaining market share. For more information, visit www.dodgecommunications.com or call (770) 998-0500.
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Contact
Dodge Communications
Megan Harrison
770-576-2560
www.dodgecommunicaitons.com
Megan Harrison
770-576-2560
www.dodgecommunicaitons.com
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