Typography for the Web Examined at New York Web Standards Meetup Group

theMechanism, a multi-disciplinary design agency announces that the NY Web Standards Meetup Group will address Typography for the Web, at theMechanism’s New York office 440 9th Avenue, 8th floor at 7:00 pm on April 16, 2009.

New York, NY, April 09, 2009 --(PR.com)-- theMechanism, a multi-disciplinary design agency with offices in New York, London and Durban, South Africa, announces that the NY Web Standards Meetup Group http://www.meetup.com/standardista/calendar/9593116/ will address Typography for the Web, at theMechanism’s New York office 440 9th Avenue, 8th floor at 7:00 pm on April 16, 2009.

Typography for the Web will teach how to establish a CSS foundation for typography across a Web site using relative font sizes, how to implement text replacement practices for specially formatted headers and how to polish detailed typography. While only basic CSS knowledge is required, demonstrations will include advanced techniques applicable for front-end developers. Special attention will be given to developing typography skills necessary for viewing the Internet on non-traditional mediums such as mobile devices, netbooks, and wide screen monitors.

NY Web Standards keynote speaker, Christy Gurga will present different perspectives on formatting type online and demonstrate immediate, usable methods. “During this event, the audience will learn what Typography for the Web is, why it's necessary and how to use it to make Web sites developed with customized type remain flexible and extensible," said Christy Gurga, Designer/Programmer at theMechanism – New York.

NY Web Standards April 2009 will focus on Typography for the Web with attendees from the web design and development fields expected to attend an evening of comprehensive deliberations and networking. As a monthly event, the NY Web Standards Meetup is focused on bringing valuable information, trends, insights and best practice development techniques to the web development community.

"theMechanism strives to be a leader in the practice of web standards and accessibility,” said Dave Fletcher, Founding Partner & Creative Director of theMechanism. “Facilitating the New York Web Standards Meetup Group at our Manhattan office is one way for us to lead by example while encouraging an personal and professional sodality among like-minded designers and agencies in the greater New York area."

For complete event information and registration, please visit http://www.meetup.com/standardista/calendar/9593116/. The NY Web Standards Meetup Group is now accepting registration requests from members of the web design and development community.

About theMechanism
theMechanism is a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. theMechanism provides Web, print, motion, brand development, copy writing and search engine optimization services to clients ranging from SMEs and small-cap public companies to Fortune 500s. For more information, visit: http://theMechanism.com.

Press Contact:
Sandra Perez
theMechanism
212-404-3150
sandra.perez@theMechanism.com

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theMechanism - New York
Sandra Perez
212-404-3150
www.themechanism.com
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