Sylver Consulting's New Blog Focuses on Making Research Count

Chicago, IL, April 09, 2009 --(PR.com)-- Developed to generate dialogue between the business community, researchers and all readers who want to be tuned in to innovative and breakthrough ideas, Sylver's blog made its debut on Sylver's web site on April 7. Sylver's blog features commentary from Brianna Sylver, President of Sylver Consulting and Adriano Galvao, PhD, Vice-President.

"As a researcher, I firmly believe that what you do with research once it's collected is what really matters. I don't believe in research for research sakes. If you can't get people to act on the research that you've done, then you might as well not have done it. It doesn't matter what the quality of the research or the insights gained are," says Brianna Sylver. "For this reason, we're focusing the content of the Sylver Consulting blog on how to make connections between the needs of customers or users and the requirements and priorities of the organizations serving them. I'm looking forward to seeing where this conversation goes. It's exciting to finally have the blog launched."

To view Sylver's blog, visit http://www.sylverconsulting.com/blog.

About Sylver Consulting:

Sylver Consulting goes far beyond the capabilities and deliverables of a traditional marketing research firm. With a focus on customer-driven innovation, Sylver Consulting's areas of expertise are designed to fully support R&D, product development and marketing functions within an organization in the areas of innovation research and planning across a broad range of products, services and processes. The firm's core services include: Innovation Research, Innovation Planning Workshops, Integrated Custom Research and Cross Border Research. All are designed to leverage the firm's core philosophy of Design Ethnography, the principal qualitative research method used in Sylver's work.

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