MagicBricks.com & Vatika Group’s Earth Walk – a Grand Success
Taking The Environment & CSR Seriously
Delhi, India, April 10, 2009 --(PR.com)-- MagicBricks.com, India’s No. 1 Property portal, in association with The Vatika Group is presented “Earth Walk” - a unique corporate social initiative on Earth Day – 28th March 2009. The initiative aimed to sensitise citizens towards using energy responsibly, and was a huge success.
The Earth Walk commenced from the Vatika Towers in Gurgaon at 7.00 am to the round-about in Sector 56, Gurgaon. The Earth Walk was formally inaugurated by Mr. Rajeev Sharma, Municipal Commissioner Gurgaon who flagged off the walk, inspired citizens to take the lead - “This is your city; you alone can ensure that it has a global ambience. The administration is willing to work with you in making the city clean and green.”
Students across the city, from schools including, The Shri Ram School, DPS & Scottish High among others, participated with great gusto in the walk. Members from various Resident Welfare Associations as well as corporate houses participated in this event.
It was indeed a mixed crowd of eco-crusaders – bureaucrats, corporate executives, babies in their parents’ arms, nursery kids, junior and high school students, and senior citizens. All enthusiastically walked the kilometre stretch from the Vatika Towers to the Sec 56 round-about where everyone took the “Save the Earth” Pledge.
All the participants signed the pledge to show their solidarity towards this cause. Everyone was committed to save the environment and promised to switch off the electricity the same night from 8.30 pm to 9.30 pm as part of the global initiative - WWF Earth Hour.
Children listed initiatives that they would undertake to further this global movement at the local level such as segregation of waste in school, shutting off taps, not letting water run indiscriminately and switching off lights and appliances when not required as their contribution to Saving the Earth.
Many wrote messages, urging others to follow the lead - Placards carried innovative messages such as: “Energy Misused Cannot be Excused” and “Today’s Wastage is Tomorrow’s Shortage”. Saplings of medicinal plants were also distributed free to the participants by the Forest Department to promote a the effort for a Green and Clean Environment.
Mr Ramathreya Krishnamurthi, Business Head of MagicBricks.com congratulated the Vatika Group for spearheading The Earth Walk initiative and said “MagicBricks.com was proud to have partnered with The Vatika Group in this Corporate Social Responsibility project. We were extremely happy to see the high level of commitment that the citizens of the city and school students, especially from the Delhi Public School, Scottish High and Shri Ram School displayed while participating in this event.”
Mr. Gaurav Bhalla, Director Marketing and Operations, Vatika Group, thanking the MagicBricks.com team said, “The idea is to make this a movement towards sustainable development. We would like to work with the Gurgaon Administration to create green stretches across the city. This initiative is aimed at sensitising the citizens of the city that they are participants in the city’s environmental future.”
“We are committed to work with eco-conscious developers like Vatika on all such future environmental projects and will ensure the movement goes on.” added Mr. Krishnamurthi.
www.youtube.com/watch
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The Earth Walk commenced from the Vatika Towers in Gurgaon at 7.00 am to the round-about in Sector 56, Gurgaon. The Earth Walk was formally inaugurated by Mr. Rajeev Sharma, Municipal Commissioner Gurgaon who flagged off the walk, inspired citizens to take the lead - “This is your city; you alone can ensure that it has a global ambience. The administration is willing to work with you in making the city clean and green.”
Students across the city, from schools including, The Shri Ram School, DPS & Scottish High among others, participated with great gusto in the walk. Members from various Resident Welfare Associations as well as corporate houses participated in this event.
It was indeed a mixed crowd of eco-crusaders – bureaucrats, corporate executives, babies in their parents’ arms, nursery kids, junior and high school students, and senior citizens. All enthusiastically walked the kilometre stretch from the Vatika Towers to the Sec 56 round-about where everyone took the “Save the Earth” Pledge.
All the participants signed the pledge to show their solidarity towards this cause. Everyone was committed to save the environment and promised to switch off the electricity the same night from 8.30 pm to 9.30 pm as part of the global initiative - WWF Earth Hour.
Children listed initiatives that they would undertake to further this global movement at the local level such as segregation of waste in school, shutting off taps, not letting water run indiscriminately and switching off lights and appliances when not required as their contribution to Saving the Earth.
Many wrote messages, urging others to follow the lead - Placards carried innovative messages such as: “Energy Misused Cannot be Excused” and “Today’s Wastage is Tomorrow’s Shortage”. Saplings of medicinal plants were also distributed free to the participants by the Forest Department to promote a the effort for a Green and Clean Environment.
Mr Ramathreya Krishnamurthi, Business Head of MagicBricks.com congratulated the Vatika Group for spearheading The Earth Walk initiative and said “MagicBricks.com was proud to have partnered with The Vatika Group in this Corporate Social Responsibility project. We were extremely happy to see the high level of commitment that the citizens of the city and school students, especially from the Delhi Public School, Scottish High and Shri Ram School displayed while participating in this event.”
Mr. Gaurav Bhalla, Director Marketing and Operations, Vatika Group, thanking the MagicBricks.com team said, “The idea is to make this a movement towards sustainable development. We would like to work with the Gurgaon Administration to create green stretches across the city. This initiative is aimed at sensitising the citizens of the city that they are participants in the city’s environmental future.”
“We are committed to work with eco-conscious developers like Vatika on all such future environmental projects and will ensure the movement goes on.” added Mr. Krishnamurthi.
www.youtube.com/watch
###
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