LoBo & Petrocine Selected Agency of Record for Mergent, Inc. and New Subsidiary, Indxis, Inc.

Melville, NY, April 11, 2009 --(PR.com)-- Lobo & Petrocine, the Melville-based marketing communications firm, has begun doing advertising and promotional work for Mergent, Inc., a leading provider of business and financial information on global publicly-listed companies, and its new subsidiary, Indxis, Inc., which provides comprehensive, state-of-the-art index services to blue-chip financial firms worldwide.

“We are extremely pleased to add such fine and forward-thinking companies to our client roster,” commented Russ Petrocine, President of LoBo & Petrocine. “We have just created and are placing a new branding campaign for Indxis, while we are in the process of completing a direct mail effort for Mergent’s “Handbook of Dividend Achievers™”, one of the most preeminent financial resources in the world of investing.”

“We think LoBo is going to be a great marketing partner for us,” said Brian Whelan, Director of Marketing at Mergent and Indxis. “We feel their talent and expertise will help strengthen the Mergent brand and establish Indxis as a recognized global leader in index services. We’re excited about our future together.”

With a history that traces back to 1900, Mergent maintains one of the world’s longest continuously collected databases of descriptive and fundamental information on domestic and international companies, pricing and terms and conditions data on fixed income and equity securities, and corporate action data.

Indxis, Inc. is a comprehensive index services provider, offering a full suite of services, including index creation, licensing, index calculation, maintenance, administration, real-time data distribution, as well as custom index software creation. The company’s index calculation platform is has a proven track record of calculating and disseminating some of the world’s largest and most recognizable indices.

Headquartered in Melville, NY, LoBo & Petrocine Marketing Communications was founded in 2003 by partners Russ Petrocine, Lou Lopriore and Rick Bodamer. With gross billings currently in excess of $14 million, the agency does work for a wide range of clients in education, finance, healthcare, natural nutrition, hospitality, the automotive industry and more.

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