Driver’s Alert Names Vice President of Marketing

Lighthouse Point, FL, April 11, 2009 --(PR.com)-- Driver’s Alert, a pioneer in the safe driving monitoring and safety training industry, today announced the addition of a marketing executive to its headquarters staff.

Gale A. Blackburn has assumed the role of vice president of marketing. In this newly created position, Blackburn will be responsible for brand strategy development, web site traffic growth and marketing communications. She also oversees the strategic business plan and marketing/sales strategy development efforts.

With more than 25 years of corporate communications experience, Blackburn began her career with the IBM Corporation. She started-up the investor relations programs at four South Florida companies. Mostly recently, she was Vice President of Investor Relations at AmCOMP, a workers’ compensation insurer that was recently acquired.

Blackburn graduated from the Pennsylvania State University with a bachelor’s degree in English/Secondary Education and a master’s degree in Counselor Education/Psychology.

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