Publisher Continues Trend to Let Customers Pay What They Want

San Diego, CA, April 12, 2009 --(PR.com)-- In a harsh economic climate and a technical paradigm shift, Code Publishing in San Diego, has turned to technology to help create buzz and sales for its latest book, “The 90-Minute Effect: How We Shape Our Lives by the Hollywood Formula and Rarely Reach Our Own Happy Endings.” With a dynamic promotional website (www.nezgo.com/90-minute-effect), Code Publishing lets customers choose the price they want to pay for either the paperback hard copy or electronic version (E-book).

“The offer to let our customers pay what they want has worked in the past to foster good will and usher in a new age of publishing marketing,” Code Publishing Director of Marketing Jenny Langley said. “It only makes sense that we continue this trend for 'The 90-minute Effect,' a book we think will have a large draw from Internet users.”

The consumer-based pricing idea isn’t without precedence; the rock band Radiohead released their 2007 album “In Rainbows” in a similar fashion online. Langley believes that the customer-chooses format could spread in popularity as publishers realize the benefits. “While customers have the option to pay nothing, the average price paid for the book was just under $9.

Code Publishing is a small provider of self-help and philosophy books based in San Diego, CA. Previously released books by Code include “The Evolution Diet” and “How to Take Advantage of the People Who Are Trying to Take Advantage of You.”

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