Dip-Nation.com, the Fastest Growing Social Network Site for Smokeless Tobacco Enthusiasts Turns One Year Old This April

Washingtonville, NY, April 12, 2009 --(PR.com)-- It has been little more than a year since Steven Sanders sat down and hashed out the blueprints for what would become Dip-Nation, an online social network that welcomes any person sharing his passion for smokeless tobacco. The website has since become a staple online community for smokeless tobacco users, especially those searching for a more personal and unique networking experience. Dip-Nation’s membership base continues to grow at an average rate of 15-20 new members each day, making it the fastest growing online community for chewers and dippers. This is not that surprising when you consider that the category of smokeless tobacco is the only growing market segment in the entire tobacco industry.

The website is similar to others in the social networking segment. Upon being granted membership and an account login, users can access a wide array of media pertaining to dip (sometimes referred to as “snuff”) such as new product reviews, upload personal photos and videos, and engage in conversation on the various forum discussions that are available. Founder Steven Sanders describes the layout as a comfortable, more laid-back alternative to many of the social networking giants (Facebook and MySpace specifically).

“I've definitely tried to cater towards ease of use and an ergonomic layout. I mean, there are some old-school dippers out there who have a ton of knowledge to share with the dipping community. I think they'd appreciate a site where they don't have to spend hours figuring everything out.”

The unique content of Dip-Nation creates a fun atmosphere and is really where this website separates itself from the rest of the pack. The “Nation,” as members often refer to it as, has quickly become a close-knit brotherhood of people from all over the country that share the same passions in life. Because smokeless tobacco users fall into a particularly specific market segment, newcomers to the site are often surprised by the friendly, family-like atmosphere. Perhaps no one is more aware of this then Steven Sanders:

“I love it when I see people join up and quickly meet friends. You get different groups of dippers, the hockey players, the hunters, the truck enthusiasts... all of them coming together, it's great. And there's a surprising amount of female dippers on the site, having met maybe 2 girls in my life that will even tolerate dip, it always makes me do a double take.”

Several companies in the smokeless industry are already taking notice of Dip-Nation’s promotional appeal and are seeking to use the community’s online presence to fuel online retailing. MudJug.com, manufacturer of portable spittoon accessories, and RevvedUpDip.com, the company behind the first ever “energy dip” is now in the planning stages for a series of online promotions and events aimed at smokeless tobacco users.

“I have to admit,” says Sanders, “if I were a retailer of fine tobacco products and I saw a community of dippers just sitting there talking about their last terrible spitter spill, I'd step in and cater to my type of people.”

About Dip-Nation:
Dip-Nation.com has quickly become the number one favorite online community for smokeless tobacco users and enthusiasts. Its founder, Steven Sanders started the website in April 2008 upon graduating from New York University with a bachelor’s degree in Biology. Dip-Nation.com is a place for fans of dip, snus and snuff from all over the world to meet.

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