IBBA Launches BrangusVideo
San Antonio, TX, April 15, 2009 --(PR.com)-- The International Brangus Breeders Association (IBBA) is proud to announce the launch of BrangusVideo, a YouTube Video Channel dedicated to increasing the exposure of the Brangus breed. The video channel will become a repository for IBBA media that cannot be appropriately served by Brangus publications, the Brangus Journal and FRONTLINE Beef Producer.
“For the past year, the IBBA has been expanding and modernizing its communications offerings,” explains Duncan A. MacRae, IBBA Director of Communications. “Since live events have become a greater part of the marketing and promotional effort, it made sense that we should be creating legacy materials that can benefit our entire audience. A YouTube channel works for us on almost every level.”
Currently, the channel (located at http://www.youtube.com/user/BrangusVideo) is host to a pair of informational videos that were captured at the 2009 Southern Section Animal Science Conference: Dr. Dan Moser, Associate Professor in the Department of Animal Science and Industry at Kansas State University gave a presentation on carcass traits and quality of varying breeds of beef cattle, and Dr. Todd Thrift, Assistant Professor of Beef Cattle Management at the University of Florida gave a presentation on the benefits of Brangus-influenced cattle in various production scenarios.
During the course of the year, the IBBA will continually be updating its video channel offerings, and seeking out new methods to communicate the association’s message to its members and their potential customers.
About the International Brangus Breeders Association.
The International Brangus Breeders Association (IBBA) empowers members to advance the quality, reliability and value of Brangus and Brangus influenced cattle; provides innovative programs and services that enhance the economic well being of members and commercial customers. Brangus Publications Inc (BPI) produces the Brangus Journal, an international news magazine serving the Brangus breed of beef cattle, and FRONTLINE Beef Producer, a news source for the commercial cattleman.
###
“For the past year, the IBBA has been expanding and modernizing its communications offerings,” explains Duncan A. MacRae, IBBA Director of Communications. “Since live events have become a greater part of the marketing and promotional effort, it made sense that we should be creating legacy materials that can benefit our entire audience. A YouTube channel works for us on almost every level.”
Currently, the channel (located at http://www.youtube.com/user/BrangusVideo) is host to a pair of informational videos that were captured at the 2009 Southern Section Animal Science Conference: Dr. Dan Moser, Associate Professor in the Department of Animal Science and Industry at Kansas State University gave a presentation on carcass traits and quality of varying breeds of beef cattle, and Dr. Todd Thrift, Assistant Professor of Beef Cattle Management at the University of Florida gave a presentation on the benefits of Brangus-influenced cattle in various production scenarios.
During the course of the year, the IBBA will continually be updating its video channel offerings, and seeking out new methods to communicate the association’s message to its members and their potential customers.
About the International Brangus Breeders Association.
The International Brangus Breeders Association (IBBA) empowers members to advance the quality, reliability and value of Brangus and Brangus influenced cattle; provides innovative programs and services that enhance the economic well being of members and commercial customers. Brangus Publications Inc (BPI) produces the Brangus Journal, an international news magazine serving the Brangus breed of beef cattle, and FRONTLINE Beef Producer, a news source for the commercial cattleman.
###
Contact
International Brangus Breeders Association
Duncan MacRae
210 696 8231
www.GoBrangus.com
Duncan MacRae
210 696 8231
www.GoBrangus.com
Contact
Categories