Channel Intelligence Creates Successful Shopping Engine Lead Generation and Revenue Program for B2B Reseller Instawares
New Case Study Details How the Foodservice Equipment and Supplies Reseller Grew its Comparison Shopping Engines Program.
Orlando, FL, April 16, 2009 --(PR.com)-- In today’s economy, businesses are looking for opportunities where a little creativity can bring a big payoff. Channel Intelligence, Inc. (CI) has released a case study showing how B2B reseller Instawares uses a non-traditional medium, comparison shopping engines, to garner more leads and exceed revenue goals. While shopping engines are traditionally thought of as mediums for reaching consumers, the foodservice equipment and supplies reseller has worked with CI to reach commercial buyers as well.
Comparison shopping appeals to more than just the average consumer; this channel has also become appealing to commercial buyers due to the ability to compare prices and other attributes across several sellers. In fact, Instawares successfully uses this channel to attract both commercial buyers and consumers, improve market share, and generate a substantial revenue stream. Instawares employs CI’s SellCast™ Managed Services, a program where the retailer works with a Strategic Marketing Consultant (SMC) who manages all day-to-day aspects of the shopping engine program.
The expert hands-on management by the SMC has allowed Instawares to enjoy excellent results with much more accurate and complete product listings on a variety of targeted comparison shopping engines, while also coordinating promotions with the company’s web site. Bruce Brown, CEO of Instawares, elaborates, “With CI’s expertise we have seen a steady increase year-over-year in traffic and sales from CSEs. As well, we have enjoyed a significant uplift in market share and brand recognition of Instawares.com through the dedication and hard work from our SMC. He’s been a real asset to our internal marketing team.”
Says Steven Roth, Vice President of Strategic Marketing for Channel Intelligence, “We’ve discovered new opportunities for many types of resellers, who just a few years ago would not have considered advertising their products on comparison shopping engines. We’re thrilled to see Instawares enjoy this degree of success, proving that even commercial buyers can be accessed through this channel. We’ve also seen that substantial benefits exist for products where quality, brand, ratings or other attributes take precedence over price. Shopping engines have evolved to the point where comparison can involve many elements that affect a shopper’s buying decision.”
Instawares has found that the CSE program managed by CI regularly exceeds its goals. Due to its success, the company also asked CI to manage CSE programs for its other properties InstaOffice.com, SuiteSupply.com and BrightShine.com. For more information on CI’s SellCast™ Managed Services visit http://channelintelligence.com/sellcast/managed_services.html
About Instawares, LLC:
Instawares.com, ranked number 228 in the 2008 Internet Retailer Top 500 list, is an e-Commerce company selling restaurant, office and cleaning equipment and supplies. Founded in October 2002, Instawares has become one of the leading foodservice suppliers in North America through tremendous growth and deep market penetration. Instawares distributes more than 200,000 products from over 300 suppliers through a unique platform that caters to national, regional and independent accounts. Instwares, LLC also owns and operates InstaOffice.com, SuiteSupply.com and BrightShine.com to cater to office managers, hotels and motels and the janitorial and sanitation markets. For more information, visit www.instawares.com.
About Channel Intelligence, Inc. (CI):
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at www.channelintelligence.com.
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Comparison shopping appeals to more than just the average consumer; this channel has also become appealing to commercial buyers due to the ability to compare prices and other attributes across several sellers. In fact, Instawares successfully uses this channel to attract both commercial buyers and consumers, improve market share, and generate a substantial revenue stream. Instawares employs CI’s SellCast™ Managed Services, a program where the retailer works with a Strategic Marketing Consultant (SMC) who manages all day-to-day aspects of the shopping engine program.
The expert hands-on management by the SMC has allowed Instawares to enjoy excellent results with much more accurate and complete product listings on a variety of targeted comparison shopping engines, while also coordinating promotions with the company’s web site. Bruce Brown, CEO of Instawares, elaborates, “With CI’s expertise we have seen a steady increase year-over-year in traffic and sales from CSEs. As well, we have enjoyed a significant uplift in market share and brand recognition of Instawares.com through the dedication and hard work from our SMC. He’s been a real asset to our internal marketing team.”
Says Steven Roth, Vice President of Strategic Marketing for Channel Intelligence, “We’ve discovered new opportunities for many types of resellers, who just a few years ago would not have considered advertising their products on comparison shopping engines. We’re thrilled to see Instawares enjoy this degree of success, proving that even commercial buyers can be accessed through this channel. We’ve also seen that substantial benefits exist for products where quality, brand, ratings or other attributes take precedence over price. Shopping engines have evolved to the point where comparison can involve many elements that affect a shopper’s buying decision.”
Instawares has found that the CSE program managed by CI regularly exceeds its goals. Due to its success, the company also asked CI to manage CSE programs for its other properties InstaOffice.com, SuiteSupply.com and BrightShine.com. For more information on CI’s SellCast™ Managed Services visit http://channelintelligence.com/sellcast/managed_services.html
About Instawares, LLC:
Instawares.com, ranked number 228 in the 2008 Internet Retailer Top 500 list, is an e-Commerce company selling restaurant, office and cleaning equipment and supplies. Founded in October 2002, Instawares has become one of the leading foodservice suppliers in North America through tremendous growth and deep market penetration. Instawares distributes more than 200,000 products from over 300 suppliers through a unique platform that caters to national, regional and independent accounts. Instwares, LLC also owns and operates InstaOffice.com, SuiteSupply.com and BrightShine.com to cater to office managers, hotels and motels and the janitorial and sanitation markets. For more information, visit www.instawares.com.
About Channel Intelligence, Inc. (CI):
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world's best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at www.channelintelligence.com.
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Joy Lee
1.321.559.2336
http://www.channelintelligence.com
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