Pisarkiewicz Mazur & Co Remodels CN Renovation with a Complete Rebranding Campaign

New York, NY, April 16, 2009 --(PR.com)-- Picture this: You are a thriving construction and renovation company specializing in high-end Manhattan residences. Despite your success, however, you still want to expand your client base, but you are having problems getting past the gatekeepers of potential new clients. The solution: you use a new set of eyes for a complete rebranding.

CN Renovation chose Pisarkiewicz Mazur & Co, the award-winning New York branding firm, to help them accomplish their goals and deliver long-term results. PM & CO developed an engaging branding program centered on the tagline “Building Extraordinary Homes for Exceptional People”, which focuses on CN’s unique ability to combine old world services and craftsmanship with premium, modern expertise.

After developing CN’s new position and tagline, PM & CO recommended a name change - to CNR Group Inc - and then designed a color palette and powerful new identity to help strengthen the brand. These elements were then applied to virtually every facet of communication. PM & CO created a tactile marketing package, which showcases the passion, craftsmanship and commitment that CNR brings to their clients’ projects. The photography and art direction are superb. This piece alone has generated so much excitement with all CNR employees that every one has become a brand ambassador. The stationary package, all business papers, work shirts, and signage for company vehicles and corporate offices were designed as well. Additionally, PM & CO designed a sleek new website, complete with CNR’s capabilities, portfolio, client testimonials, and client work viewing areas.

CNR Group’s new brand position and communications strategy has led to a 20% increase in new business opportunities. “Hiring PM & CO was a great move for our business,” said Jesse Krzywon, Founder and President of CNR Group. “They delivered innovative concepts and skillful execution to give us the new look we needed in order to attract new business. I can’t recommend PM & CO enough.”

Giving CNR an edge in their market required the proprietary approach that PM & CO employs—Inform, Inspire, Explore, Realize. PM & CO utilized research, intuition, vision and creativity to succeed in CNR’s goal of expanding their business.

About Pisarkiewicz Mazur & Co

Founded in 1979, Pisarkiewicz Mazur & Co is an award-winning, internationally recognized, full-service strategic branding agency based in New York City, providing business solutions to a range of clients in the entertainment, financial services, healthcare, and non-profit sectors, including A & E Television Networks, American Cancer Society, Hearst, the NYC Department of Education, RBC Capital Markets, and the Brooklyn Public Library, among others.

About CNR Group

Founded in 1994, CNR Group has grown into one of the tri-state area’s leading construction and renovation companies. Besides winning two Landmark Awards, CNR renovated Martha Stewart’s Manhattan apartment, along with many other prestigious clients. Their proof of workmanship and quality results in many repeat clients. Among other projects, they are currently at work on a residence in Connecticut designed by Daniel Libeskind.

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