GO-SIM Partnership Reveals UK’s Best Kept Secrets

GO-SIM has joined forces with VisitBritain to supply mobile phone SIM cards as part of the European phase of its multi-million pound ‘Britain for Less’ campaign across 18 countries.

York, United Kingdom, April 17, 2009 --(PR.com)-- VisitBritain branded SIM cards, powered by GO-SIM, will be offered to all visitors this spring enabling them to avoid expensive roaming charges when they arrive in the UK from overseas. Simply fitting a VisitBritain branded GO-SIM International SIM card into their mobile phones can save up to 85% on call costs. What's more, it will be totally free to receive calls and text messages. What better way to encourage visitors from overseas to share all those special moments with friends and family back home, without running up a huge phone bill.

The ‘Britain for Less’ campaign runs until the end of June, and is the national tourism agency’s largest campaign in Europe for several years with £1.8 million invested. Laurence Bresh, VisitBritain’s regional director for Europe, says: “While Britain remains among the world’s leading destinations, we want to make sure that visitors are aware of the surprising experiences they have yet to enjoy and the great exchange rates they can get if they travel right now. With the new VisitBritain SIM card from GO-SIM, visitors can now do this for a lot less than using their home SIM card.”

David Agar, CEO of GO-SIM says: “We are delighted VisitBritain recognises that GO-SIM’s smart SIM card makes us the ideal choice for visitors wanting to save money on mobile calls and stay in touch with loved ones back home.”

The technology behind this clever SIM card means that it works in the UK and 175 other countries, with great quality voice calls, text messaging and even GPRS data. So, whether you are site seeing in London or need to call your mates to arrange a night out, you can rely on GO-SIM to stay in touch and in control. Better still, the service is prepaid and any airtime that you don't use will remain on your card until the next time you travel.

The VisitBritain branded Starter pack is available from just £21.95 on the VisitBritain web site and can be delivered to your door before you travel. Additional call credit can be bought online at gosim.com/visitbritain, or by calling GO-SIM.

About GO-SIM
With offices in the UK and USA, GO-SIM is a leading global provider of prepaid UK and international travel SIM cards and services that enable leisure and business travellers to use their mobile phones overseas at prices they can afford supported by 24/7, 365 days a year customer service.

GO-SIM is a privately owned company with vast experience in telecommunications. They use their experience to provide innovative new products and services to make it easier and cheaper to use your mobile phone while travelling abroad.

The GO-SIM International SIM card works in the UK and over 175 destinations utilising the infrastructure of more than 400 local Network Operators. The service is prepaid and any unused call credit never expires so the SIM can be used year after year. There are no daily connection charges and there are no monthly or annual service fees which make GO-SIM the favourite choice for those both visiting the UK as well as travelling the world. Additional airtime and services can be obtained at www.gosim.com.

About VisitBritain
VisitBritain is responsible for promoting Britain as a world class tourist destination and for developing England’s visitor economy. It has representatives in 36 countries around the world and has expanded into India, China, throughout Eastern Europe and Southeast Asia.

Provisional figures for 2008 indicate overseas residents made 32 million visits to the UK, down by -2% on 2007. They spent £16.4 billion, which before adjusting for inflation, is +3% up on 2007

Every year over 12 million visits are made by international consumers to the 46 websites that make up VisitBritain’s global family of websites, www.visitbritain.com, which together provide information in 26 different languages.

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Contact
GO-SIM
Mark Blakeston
0845 6583401
http://www.gosim.com
0044 1904-520708
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