New! Customer Survey on In-Store Beauty Demonstrations
Cosmetic Promotions publishes survey data from 3,000 people on in-store demonstrations.
Winter Park, FL, April 19, 2009 --(PR.com)-- Cosmetic Promotions, a National marketing and promotion company, completed a 6 month customer response survey on in-store demonstrations. The survey was conducted during several events in various retailers between 4th Quarter 2008 and 1st quarter 2009.
Of the almost 3000 people surveyed,
• 60% had never tried any of the products demonstrated before
• 35% intended to purchase immediately based on the demonstration, another 56% intended to purchase later (less than 9% had no purchase intent)
• 96% would like more of the same event at that store
The age group breakdown was as follows:
• 25% - under 25
• 44% - 25-50
• 31% - over 50
The events are usually conducted by a professional makeup artist and features brands such as Cover Girl, Wet n Wild and Neutrogena in mass drug, food or merchandiser stores. Markwins Company hired Cosmetic Promotions to do over 500 in-store events during this period on their Wet n Wild and Black Radiance brands and to introduce their new Beauty Benefits Brand. At a recent Beauty Benefits event, sales average 3 pieces per hour with a closure rate of 150%. The closure rate is figured by dividing the number of sales by the number of makeovers performed. 82% if the customers had never tried or heard of the brand prior to the event and the company is happy with the results.
At a recent Neutrogena Cosmetic event held in Meijer’s stores, sales were almost 6 pieces per hour with a 277% closure rate. Of the 67% who had never tried Neutrogena, more than 2/3rds made a purchase during the event.
To further encourage customers to stop and participate, these events usually include a drawing for a Beauty Basket. Customers can also opt in to be notified of future events by checking that box on the entry forms, so these events also provide a valuable mailing list for the customer. In addition, the makeup artists take time to train the store associates on the brands so sales continue even after the event is over.
For more information on how you can benefit from such an event, contact Kristin Bocox with the CosPro Agency at 877-326-7776 or kristin@cosmeticpromotions.com.
www.cosproagency.com
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We are the only marketing company dedicated to improving the beauty sales at mass retailers and we handle everything from in-store demonstrations to complete ad campaigns, signage and marketing plans.
Of the almost 3000 people surveyed,
• 60% had never tried any of the products demonstrated before
• 35% intended to purchase immediately based on the demonstration, another 56% intended to purchase later (less than 9% had no purchase intent)
• 96% would like more of the same event at that store
The age group breakdown was as follows:
• 25% - under 25
• 44% - 25-50
• 31% - over 50
The events are usually conducted by a professional makeup artist and features brands such as Cover Girl, Wet n Wild and Neutrogena in mass drug, food or merchandiser stores. Markwins Company hired Cosmetic Promotions to do over 500 in-store events during this period on their Wet n Wild and Black Radiance brands and to introduce their new Beauty Benefits Brand. At a recent Beauty Benefits event, sales average 3 pieces per hour with a closure rate of 150%. The closure rate is figured by dividing the number of sales by the number of makeovers performed. 82% if the customers had never tried or heard of the brand prior to the event and the company is happy with the results.
At a recent Neutrogena Cosmetic event held in Meijer’s stores, sales were almost 6 pieces per hour with a 277% closure rate. Of the 67% who had never tried Neutrogena, more than 2/3rds made a purchase during the event.
To further encourage customers to stop and participate, these events usually include a drawing for a Beauty Basket. Customers can also opt in to be notified of future events by checking that box on the entry forms, so these events also provide a valuable mailing list for the customer. In addition, the makeup artists take time to train the store associates on the brands so sales continue even after the event is over.
For more information on how you can benefit from such an event, contact Kristin Bocox with the CosPro Agency at 877-326-7776 or kristin@cosmeticpromotions.com.
www.cosproagency.com
###
We are the only marketing company dedicated to improving the beauty sales at mass retailers and we handle everything from in-store demonstrations to complete ad campaigns, signage and marketing plans.
Contact
Cosmetic Promotions Inc.
Kristen Jason
877-326-7776
www.cosproagency.com
Kristen Jason
877-326-7776
www.cosproagency.com
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