Big Mouth Billy Bass™ Makes a Big Splash on the iTunes® App Store

Coppell, TX, April 19, 2009 --(PR.com)-- Gemmy Industries Corporation, the company that launched the Big Mouth Billy Bass™ novelty phenomenon, is celebrating the 10th anniversary of the singing fish with two new incarnations of its legendary comedic icon – an iPhone® app as well as a new record and play tabletop version.

The downloadable app brings Big Mouth Billy Bass™ firmly into the virtual world on the iPhone™ or iPod touch®. Making use of the reactive touch screen, this Billy Bass is at his most interactive. He laughs, spins around, makes rude noises, wise-cracks and adds two new songs to his repertoire, all while keeping plenty of “easter eggs” hidden within the app for discovery.

The tabletop Big Mouth Billy Bass™ features a new record-and-play function, allowing Billy Bass to repeat back phrases. In addition, this version also sings Take Me to the River – a talent which made his wall-mounted predecessor famous.

“We’ve had 10 years of Billy Bass in movies, TV shows, you name it – he really has lodged in the public consciousness,” Jason McCann, Senior Vice President of Marketing and Product Development, said. “We’re ecstatic to bring Billy Bass back into the limelight once again.”

Added McCann, “This also coincides with a very funny spoof on Billy Bass in the McDonald’s® commercial advertising their Filet-O-Fish® sandwich. It’s just one more example of how far-reaching Billy Bass has become…and how much he hams it up wherever he goes.”

The iPhone® app is available now at the iTunes® App Store. The miniature Big Mouth Billy Bass™ will be in Cabela’s® stores before Father’s Day.

###

Since 1984, Gemmy Industries Corporation has been a leader in the industry for innovation, design and quality production of seasonal decor, animated gifts and unique novelty items. Their creative approach to product development and hands-on attitude has lead to the success of recognizable brands such as the Airblown® Inflatables, SnowGlobes™ and Carousels, the Dancing Hamsters, The Frogz, and the unforgettable Big Mouth Billy Bass™—many of which have been featured on The Tonight Show, in USA Today, The Wall Street Journal, The Washington Post and MTV.