IBBA Announces 2nd Annual International Issue of the Brangus Journal

San Antonio, TX, April 22, 2009 --(PR.com)-- The International Brangus Breeders Association (IBBA), along with Brangus Publications Inc (BPI), is currently in production of its 2nd annual international issue of the Brangus Journal. Following the recent success of the Global Brangus Roundup, held March 8, 2009, the IBBA is continuing its aggressive plan to reach out and expand the Brangus breed into international markets.

“Our international marketing plan isn’t built around a single publication or event,” stated Dr. Joseph Massey, Executive Vice President of the IBBA. “It’s important that we remind both our members and international breeders that our commitment to the international market is an ongoing and significant part of our organizational strategy.”

In addition to its usual distribution to IBBA membership and individual journal subscribers, this issue of the Brangus Journal will also be distributed to upwards of 2500 people in Latin America with a direct interest in the Brangus breed. Editorial content will be reproduced in both English and Spanish, and advertisers can receive translation assistance from the IBBA editorial office.

About the International Brangus Breeders Association.
The International Brangus Breeders Association (IBBA) empowers members to advance the quality, reliability and value of Brangus and Brangus influenced cattle; provides innovative programs and services that enhance the economic well being of members and commercial customers. Brangus Publications Inc (BPI) produces the Brangus Journal, an international news magazine serving the Brangus breed of beef cattle, and FRONTLINE Beef Producer, a news source for the commercial cattleman.

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