A "Green" American Innovation Just in Time for Earth Month

Phoenix, AZ, April 22, 2009 --(PR.com)-- FreshAire With Bio-Filters™ cat litter, launched this Spring, is the new environmentally conscious choice in cat litter. With over 63% of American households owning a pet, we pet owners can make a big impact on the environment for the better by choosing products that are good for our pets and good for the environment. Available in all U.S. PetSmart stores, FreshAire is 100% American made and naturally controls odor without chemicals or fragrances.

As the world's first and only Hybrid cat litter, FreshAire is committed to initiatives that encourage all of us to use the planet's resources responsibly. This Earth Month FreshAire wants to let all cat owners know that this new innovative cat litter uses hybrid technology to deliver a litter that is all-natural, safe and neutralizes odors. It is the first litter to combine both clay and kiln-dried recycled soft pine, using 40% less non-renewable surface-mined clay than traditional clumping litters. Due to the unique combination of soft pine and clay, FreshAire weighs a third less than traditional litters, which means using less fuel to get it to market and which makes it easier for shoppers using bicycles or public transit to get it home.

FreshAire With BioFilters™ is offered in convenient and easy to carry, weatherproof and resealable containers, including 10 and 14-pound jugs and an economical 20-pound pail. The packaging was specifically designed with the 3 R’s in mind. Reduce, we use at least 25% recycled material in all our packaging; Reuse, the containers are completely reusable for a number of uses around your home; and Recycle, all the packaging is recyclable.

This progressive new scooping litter is targeted towards cat owners who are interested in a natural litter that clumps well, or have tried an alternative litter in the past with disappointing results. FreshAire With Bio-Filters™ was specifically designed to work with your cat’s natural instincts. Research shows that felines prefer a natural, fragrance free, soft litter. FreshAire With Bio-Filters is soft on paws, but low on dust, keeping pets and pet owners happy.

FreshAire with Bio-Filters™ cat litter is made by MFM Industries, Inc., an American owned and operated company based in Ocala, Florida. This product uses patented American innovation and both the litter, and packaging, are produced right here in the U.S.A. More information about FreshAire With Bio-Filters can be found at www.freshairelitter.com.

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