Publishing Demonstration Techniques That Win Contracts

Bloomington, IN, April 23, 2009 --(PR.com)-- Excellently delivered software demonstrations amaze an audience, but success and effectiveness are achieved only when a sale is closed and the contract is signed.

Introducing the value of a software to a company’s overall operations is challenging: especially when the software is complicated. The presenter needs to say the right words, have the right audience and be in the right place and time.

Robert Riefstahl illustrates tried and tested demonstration techniques that score a home run in sales in his self-published book ‘Demonstrating to Win! (The Indispensable Guide for Demonstrating Software)’.

“During the eighteen years that I have sold software… I have been amazed at how inconsistent and non-compelling demonstrations can be. While there are some excellent training programs that focus on demonstration techniques, very few of them provide a complete picture of what is necessary to succeed in this endeavor,” the book author said.

Riefstahl clarifies that though demonstrating software is not for everyone and certain people have the natural flair for it, the necessary demonstration skills winning business contracts can be learned and practiced.

“I have learned from professional presenters that whenever a speaker or presenter is in front of you, always make note of their presentation techniques,“ Riefstahl explained.

“In this book I provide you with a compilation of the best techniques I have learned over the years so that you can produce truly effective demonstrations.”

Robert Riefstahl is a sales and software demonstration expert. He speaks in conferences and conventions sharing his in-depth knowledge and wide experience in this area.

The book author and his family lives in the rocky mountains of Colorado Springs.

‘Demonstrating to Win!’ is published by Xlibris.

About Xlibris
Xlibris was founded in 1997 and, as the leading publishing services provider for authors, has helped to publish more than 20,000 titles. Xlibris is based in Bloomington, IN and provides authors with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound, and full-color formats.

For more information, please visit http://www.xlibris.com/requestkit/index.asp?src=apr&key=rc , e-mail pressrelease@xlibris.com or call at 1-888-795-4247, to receive a free publishing guide.

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