Introducing the Future of Color--Vis-a-Vis Cosmetics

Hartsdale, NY, April 23, 2009 --(PR.com)-- Founders Theresa Rivera, CEO and Karen Kretschmann, COO teamed up to create buildable, multi-purpose products that are versatile enough for most skin types. Their innovative formulas deliver high performance and have superior textures that enable today's active women to simplify their beauty routines.

The Founders firmly believe that makeup is power for all women--the ultimate art form that dares women to empower themselves and express their whimsical moods.

Color inspired, prestige loving, glamorous, imaginative, trendsetting are important attributes that make up the Vis-a-Vis brand.

Vis-a-Vis will be introducing new products later this year to include vibrant eyeshadows on trend with the latest fashion colors, plus additional colors for the current palettes that will all be introduced in sleek, modern packaging.

The Founders of Vis-a-Vis will also be exhibiting their highly popular Minx Pure Brilliance Lipglaze at the Great Bridal Expo being held at the New York Marriott Marquis on May 8th.

Vis-a-Vis Cosmetics' affordable prestige formulas are unrivaled and attractive for today' s value conscious women.

For further information, please contact Theresa Rivera at 914.557.2429, email at service@visaviscosmetics.com or visit www.VisaVisCosmetics.com.

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