Popular Women’s Website OneGoodie Launches One-day Test – Uses Only Twitter, Facebook and Bloggers to Measure Power of Social Media
Two work-at-home moms with one big idea: Quickly and efficiently increase exposure for their boutique website strictly through online word-of-mouth
Louisville, KY, April 24, 2009 --(PR.com)-- The “mompreneurs” behind popular shopping site onegoodie.com have just completed an instant-response campaign to examine the influence of women-focused social networks.
Running April 22-23, OneGoodie sought to register new subscribers for its email that is just as much about connecting with its audience of women through anecdotes and shared stories as it is about the household finds it posts at discount for quick sale each day. To up the ante, they offered a spa package giveaway if they reached their goal of a five-percent increase in one day.
It was a tough challenge, considering many email users want to cut back on what spills into their inboxes, but the two entrepreneurs are well positioned – they know what appeals to their email audience, because they are representative of the audience themselves. OneGoodie – with its focus on mommies and foodies – believes its targeted communications will continue to trump impersonal emails blasted out to unengaged masses.
The test was a success – OneGoodie increased its email readership base by five percent – demonstrating that the instant, multi-point nature of social media works not only for CNN and Ashton Kutcher, but also for two forward-thinking moms who truly do know what women want.
Details of the One-day Test:
http://onegoodie.com/blog/
###
Contact:
Shane Shaps, Co-owner, OneGoodie.com
shane@onegoodie.com
or
Jacki Caplan, Co-owner, OneGoodie.com
jacki@onegoodie.com
Website: www.onegoodie.com
Phone: 502/292-3045
Running April 22-23, OneGoodie sought to register new subscribers for its email that is just as much about connecting with its audience of women through anecdotes and shared stories as it is about the household finds it posts at discount for quick sale each day. To up the ante, they offered a spa package giveaway if they reached their goal of a five-percent increase in one day.
It was a tough challenge, considering many email users want to cut back on what spills into their inboxes, but the two entrepreneurs are well positioned – they know what appeals to their email audience, because they are representative of the audience themselves. OneGoodie – with its focus on mommies and foodies – believes its targeted communications will continue to trump impersonal emails blasted out to unengaged masses.
The test was a success – OneGoodie increased its email readership base by five percent – demonstrating that the instant, multi-point nature of social media works not only for CNN and Ashton Kutcher, but also for two forward-thinking moms who truly do know what women want.
Details of the One-day Test:
http://onegoodie.com/blog/
###
Contact:
Shane Shaps, Co-owner, OneGoodie.com
shane@onegoodie.com
or
Jacki Caplan, Co-owner, OneGoodie.com
jacki@onegoodie.com
Website: www.onegoodie.com
Phone: 502/292-3045
Contact
One Goodie LLC
Shane Shaps or Jacki Caplan
502/292-3045
www.onegoodie.com
Shane Shaps or Jacki Caplan
502/292-3045
www.onegoodie.com
Contact
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