What's New in Kids' Footwear? - My Kids Feet

Toledo, OH, April 24, 2009 --(PR.com)-- Perhaps the biggest thing to hit the children's footwear business this year, specialty footwear retailer My Kids Feet is taking on some big players in the footwear industry, including billion-dollar retail giant Zappos and Brown Shoe Company's shoes.com. My Kids Feet is one of the most ambitious online children's shoe ventures to date, featuring nine major brands of children's footwear, with plans to add up to four more by year's end.

My Kids Feet is the brainchild of industry veteran Alex Curavo, who’s previous experience includes nearly a decade of children's footwear retailing with Stride Rite in Toledo. His other venture, The Salt Water Sandal Store, launched in 2008, has been featured in Woman's World Magazine and cited as an "All The Rage" must-have by LATimes.com.

To succeed, My Kids Feet must successfully compete against established online footwear retailers, including Gap, Inc.'s Piperlime and InterActiveCorp's Shoebuy.com, but company founder Alex Curavo is confident that the company can differentiate itself by specializing exclusively in children’s footwear and providing superior customer support and free shipping to parents seeking quality, fashion-forward footwear for their children.

Getting the word out about My Kids Feet is something the company is not taking lightly. A national television campaign is already in pre-production for the busy back-to-school season, and the company is testing a direct-marketing campaign, targeting upper-middle class families in the New York and New Jersey areas. “Come July, more than 13 million parents will know about us, thanks to our national advertising campaign on top children’s networks, including Nickelodeon and Discovery Kids,” said Curavo.

The company currently features styles from several major children’s footwear manufacturers, including Stride Rite, Tsukihoshi, Dinosoles, Robeez, Nickelodeon Slimers, Pediped, Sperry Top-Sider, Umi and Morgan and Milo. As part of the company's commitment to customer service, My Kids Feet offers free priority mail shipping and free online access to a Certified Fit Specialist via online chat.

My Kids Feet is independently owned and operated by children's footwear retailer KidzFeet. For more information, visit the company’s website at http://www.mykidsfeet.com.

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