Engine Room Design Thrash Client Targets by Doubling Their Turnover
Design and branding agency, The Engine Room, are proving the impact of design on the bottom line, having contributed to their client's ambitious 5 year plan, by doubling their turnover in 2 after a re-brand. Just one month after they saw another client measure a 700% increase in new business generation, 12 months after their re-brand. The Engine Room once again can be measured by the results they generate, through their work with bespoke commercial surface designers, Interior Surfaces.
Leeds, United Kingdom, April 27, 2009 --(PR.com)-- Case Study: The Engine Room & Interior Surfaces
Engine Room Design beat client's 5 year plan by helping to doubling turnover in 2.
Client Background
Established over 20 years ago, Interior Surfaces design, manufacture and install work surfaces and specialist surface applications for a number of different markets and applications. Their portfolio includes completed projects for Pizza hut, Centre Parcs, York University, and Sheffield Children's Hospital.
Working mainly in laminate and solid surface materials including Dupont Corian®*, they have an enviable reputation for quality craftsmanship, project management and delivery. They work mainly on a sub-contracted basis to building firms and also directly with their own client base.
Interior Surfaces also run a trade showroom, selling bespoke work surfaces to the general public.
The Problem
Interior Surfaces were finding it increasingly difficult to win key contracts with the larger building firms. Despite being highly skilled within their sector, they did not have the confidence in their brand to spread the word of their capabilities, which also worked as a hindrance when approaching the more creative industries.
Support: The Design Council
Design was not something Interior Surfaces would usually consider spending money on. However, after taking part in a ‘Design Works’** workshop run by the Design Council they understood that a re-brand was necessary to reposition themselves in the marketplace. Interior Surfaces were allocated a design associate to mentor them through the process and received a grant through the programme.
Interior Surfaces Chairman, Arthur Mackenzie, said of the design process: "When I first met the design associate I expected questions relating to colours and fonts. Instead they asked me about financial and business-related matters." He adds, "The project has totally transformed my view of marketing and branding."
The Engine Room were one of the three design agencies that were invited to pitch and went on to win the account, proving to Interior Surfaces the importance of design and permanently transforming their views of it as a crucial business tool.
The Brief
To reposition the business to appeal to larger commercial customers
To make the image of the business reflect its capabilities, especially in its appeal to the Solid Surface Fabrications market, most notably the healthcare and education sector
The Proposal:
To enhance the corporate brand identity to help attract larger clients and meet business objectives
To base all branding around core Interior Surfaces values i.e. being experienced, knowledgeable and reliable, getting things done and taking the 'no job is too big' approach
To form a new identity that is strong, highly visible and clearly recognisable amongst the competition
To roll-out the brand across the website, literature and stationery
To design tactical marketing campaigns aimed at raising awareness within industry
The Results
Since the re-brand Interior Surfaces' turnover doubled within 2 years, going from £1.2m to £2.4m, exceeding their 5 year plan.
Interior Surfaces have successfully won new contracts with larger clients. They have also entered new markets and sectors which has broadened their customer base including several high profile jobs. Interior Surfaces are now perceived as specialist Corian® fabricators, working directly with designers, architects and interior specialists who are commissioning more and more projects using this incredibly versatile material. Prior to the re-brand they never had chance to work this close with the end users.
Their new image has given them the confidence to approach these creative industries due to having such a strong brand behind them.
Their view of design as a business tool has been permanently changed through their involvement with the Design Council programme and working with The Engine Room. Design is now seen as a valued asset.
Zoe Dickinson, Interior Surfaces Sales Manager, said of The Engine Room: “The Engine Room have exceeded our expectation of working with a design agency. They have managed this by taking an interest in our business and always listening to our concerns. They have a genuinely bespoke approach and have come up with solutions to fit our needs precisely. The figures speak for themselves. The Engine Room have brought a sense of what we are able to achieve to Interior Surfaces, backed up by solid design ideas which have transformed our image, not just externally, but within the business too.”
For more information visit www.engineroomdesign.com
*Corian is a solid surface material offering long term performance and superior design possibilities due to its flexible nature. It is available in over 100 colours and very appealing to designers.
**Design Works was a pilot programme launched within South Yorkshire aimed to educate small businesses on the benefits of using design as a stimulus for growth. The programme has since launched nationally under the name ‘Designing demand’. http://www.designingdemand.org.uk/
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Engine Room Design beat client's 5 year plan by helping to doubling turnover in 2.
Client Background
Established over 20 years ago, Interior Surfaces design, manufacture and install work surfaces and specialist surface applications for a number of different markets and applications. Their portfolio includes completed projects for Pizza hut, Centre Parcs, York University, and Sheffield Children's Hospital.
Working mainly in laminate and solid surface materials including Dupont Corian®*, they have an enviable reputation for quality craftsmanship, project management and delivery. They work mainly on a sub-contracted basis to building firms and also directly with their own client base.
Interior Surfaces also run a trade showroom, selling bespoke work surfaces to the general public.
The Problem
Interior Surfaces were finding it increasingly difficult to win key contracts with the larger building firms. Despite being highly skilled within their sector, they did not have the confidence in their brand to spread the word of their capabilities, which also worked as a hindrance when approaching the more creative industries.
Support: The Design Council
Design was not something Interior Surfaces would usually consider spending money on. However, after taking part in a ‘Design Works’** workshop run by the Design Council they understood that a re-brand was necessary to reposition themselves in the marketplace. Interior Surfaces were allocated a design associate to mentor them through the process and received a grant through the programme.
Interior Surfaces Chairman, Arthur Mackenzie, said of the design process: "When I first met the design associate I expected questions relating to colours and fonts. Instead they asked me about financial and business-related matters." He adds, "The project has totally transformed my view of marketing and branding."
The Engine Room were one of the three design agencies that were invited to pitch and went on to win the account, proving to Interior Surfaces the importance of design and permanently transforming their views of it as a crucial business tool.
The Brief
To reposition the business to appeal to larger commercial customers
To make the image of the business reflect its capabilities, especially in its appeal to the Solid Surface Fabrications market, most notably the healthcare and education sector
The Proposal:
To enhance the corporate brand identity to help attract larger clients and meet business objectives
To base all branding around core Interior Surfaces values i.e. being experienced, knowledgeable and reliable, getting things done and taking the 'no job is too big' approach
To form a new identity that is strong, highly visible and clearly recognisable amongst the competition
To roll-out the brand across the website, literature and stationery
To design tactical marketing campaigns aimed at raising awareness within industry
The Results
Since the re-brand Interior Surfaces' turnover doubled within 2 years, going from £1.2m to £2.4m, exceeding their 5 year plan.
Interior Surfaces have successfully won new contracts with larger clients. They have also entered new markets and sectors which has broadened their customer base including several high profile jobs. Interior Surfaces are now perceived as specialist Corian® fabricators, working directly with designers, architects and interior specialists who are commissioning more and more projects using this incredibly versatile material. Prior to the re-brand they never had chance to work this close with the end users.
Their new image has given them the confidence to approach these creative industries due to having such a strong brand behind them.
Their view of design as a business tool has been permanently changed through their involvement with the Design Council programme and working with The Engine Room. Design is now seen as a valued asset.
Zoe Dickinson, Interior Surfaces Sales Manager, said of The Engine Room: “The Engine Room have exceeded our expectation of working with a design agency. They have managed this by taking an interest in our business and always listening to our concerns. They have a genuinely bespoke approach and have come up with solutions to fit our needs precisely. The figures speak for themselves. The Engine Room have brought a sense of what we are able to achieve to Interior Surfaces, backed up by solid design ideas which have transformed our image, not just externally, but within the business too.”
For more information visit www.engineroomdesign.com
*Corian is a solid surface material offering long term performance and superior design possibilities due to its flexible nature. It is available in over 100 colours and very appealing to designers.
**Design Works was a pilot programme launched within South Yorkshire aimed to educate small businesses on the benefits of using design as a stimulus for growth. The programme has since launched nationally under the name ‘Designing demand’. http://www.designingdemand.org.uk/
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Contact
The Engine Room
Amy Gregory
01132459132
www.chocolatepr.co.uk
Amy Gregory
01132459132
www.chocolatepr.co.uk
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