Shop and Comparison Destination Allows Music Equipment Retailers and Manufacturers To Increase Online Conversion

Austin, TX, April 25, 2009 --(PR.com)-- Music Equipment Videos

Music Equipment Videos (www.musicequipmentvideos.com), a new consumer centric online destination has made its official launch. Music Equipment Videos is a video demonstration shop and comparison website aimed at enhancing the online shopping experience. The niche shop and comparison site targets the estimated $5 billion a year music equipment industry and its growing online consumer base. The site features hundreds of music equipment video demonstrations, allowing consumers to watch, review, and compare products.

Use of online video to increase conversion rates continues to grow and well known brands have begun to utilize the video demonstration format to promote their products. Video demonstrations enhance the online shopping experience by engaging the customer on a more personal level in order to demonstrate features and benefits of a product. Brands such as Gibson, Roland, Pearl, and many others have already taken advantage of the video demonstration medium to increase online conversion and support their online retailers.

As well as manufacturers, retailers have adopted the video platform with much enthusiasm. Online retailers such as Sam Ash and Music & Lighting hope for an increase in conversion of online sales of up to 30%, due to the rich video content.

MusicEquipmentVideos.com is a comparative shopping destination that is free for all music equipment manufacturers and retailers to join. Revenues for the company are generated by customer “click through” to participating retailers.

For more information, please contact Music Equipment Videos at info@musicequipmentvideos.com or (512) 279-4800.

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