Acquity Group Participates in Chicago’s New Mobile Development Community

Mobile Monday, the international organization that encourages innovation, networking, and bringing together leaders in the mobile community, now has a chapter in Chicago.

Chicago, IL, April 27, 2009 --(PR.com)-- Acquity Group, a leading services firm that focuses on digital solutions, has announced its participation in a new Chicago-based mobile development community called Mobile Monday Chicago.

Also referred to as MoMo, Mobile Monday is an international organization with more than 400 volunteers and active chapters in over 70 cities worldwide. The open community promotes the mobile industry and fosters cooperation and networking among industry leaders by providing a forum for personal and virtual contacts.

“Our philosophy is to hold free quality events that encourage connections within the mobile industry,” said Vivek Vaid, lead Chicago chapter organizer. “We strive to educate our members about mobile industry trends and assist aspiring mobile entrepreneurs.”

Excitement has grown since MoMo Chicago’s January 19 kickoff, and its mailing list quickly surpassed 100 members. The monthly meetings continue to draw a crowd of everyone from marketing professionals to new entrepreneurs.

Some of its current participants include Sears, Motorola, Acquity Group, Interactive Mediums and Mobile Anthem.

Acquity Group became involved three months ago with the launch of MoMo’s Chicago chapter, and is hosting the group’s monthly meetings during the second quarter of 2009. Ray Villares, Acquity Group’s Director of New and Emerging Offerings, will present on the Mobile Device Landscape at MoMo’s meeting on April 27.

Previous MoMo Chicago events covered a showcase of the Sears’ iPhone optimized website and a presentation on mobile application prototyping and field testing.

“New mobile applications are changing the way retailers can reach and communicate with customers,” said Villares. “Up-and-coming social media will also play a critical role when we see it merging with mobile apps to form a distinct share of market activity. It’s an exciting time to be immersed in this field, and I look forward to my participation in MoMo Chicago.”

Upcoming topics include:

April 27: “Mobile Device Landscape”
May 18: “Niche Mobile Marketing”
June 22: “Mobile Start-up Showcase”

For meeting details and to join the MoMo mailing list, visit: http://momochicago.com/.

About Mobile Monday:

Mobile Monday (MoMo) is a global community of mobile industry visionaries, developers and influential individuals fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. MoMo chapters are active in over 70 cities worldwide, and continues to launch new locations monthly. For more information on the Chicago chapter, which kicked off January 19, visit http://momochicago.com/.

About Acquity Group:

Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group’s innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today’s leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. Visit www.acquitygroup.com for more information.

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