EmPower Research CEO Speaks at European PR & Communications Summit in Berlin
In a very well received presentation to Communications executives in Berlin, Germany on 21 April 2009, EmPower Research CEO Debjani Deb shared how companies and agencies can implement a cross-brand Consolidated Global Listening Model.
New York, NY, April 27, 2009 --(PR.com)-- ExL Pharma, the organizers of the European PR & Communications Summit in Berlin, invited EmPower Research founder and Managing Partner Debjani Deb to present to Communications executives from the Pharmaceutical and Biotechnology industries. Ms. Deb shared her views on the imperatives of listening to the burgeoning global conversations and how companies can cost-effectively enable a global, cross-channel listening model.
The focus of Debjani’s discussion was on how companies can harness conversations from around the globe to better understand stakeholder and consumer sentiment and create an “early warning system” to monitor for adverse events that may have an impact on brand and corporate reputation. By taking advantage of a combination of technology and human analytics, companies can monitor, measure, and analyze these high-volume conversations to cost-effectively implement a cross-brand Consolidated Global Listening Model.
The European PR & Communications Summit was a two-day gathering of Communications executives from the Pharma and Biotech industries, as well as Agencies and Journalists. The event took place on April 20-21, 2009 at the Grande Hotel Esplande Berlin in Berlin, Germany.
About EmPower Research LLC:
EmPower Research LLC provides custom, on-demand marketing and media intelligence services. With operations in the US, UK, and India, the company’s service offerings include Competitive Intelligence, Industry, Category, & Trend Analysis, Consumer Insights, Brand and Reputation Analysis, Market Sizing, Best Practices Research, Data Analytics, Media Monitoring, and Blog Analysis.
To learn more about EmPower's product/service offerings and client engagement processes, please visit www.empowerresearch.com, send an email to marketing@empowerresearch.com, or call them at +1-646-290-6690.
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The focus of Debjani’s discussion was on how companies can harness conversations from around the globe to better understand stakeholder and consumer sentiment and create an “early warning system” to monitor for adverse events that may have an impact on brand and corporate reputation. By taking advantage of a combination of technology and human analytics, companies can monitor, measure, and analyze these high-volume conversations to cost-effectively implement a cross-brand Consolidated Global Listening Model.
The European PR & Communications Summit was a two-day gathering of Communications executives from the Pharma and Biotech industries, as well as Agencies and Journalists. The event took place on April 20-21, 2009 at the Grande Hotel Esplande Berlin in Berlin, Germany.
About EmPower Research LLC:
EmPower Research LLC provides custom, on-demand marketing and media intelligence services. With operations in the US, UK, and India, the company’s service offerings include Competitive Intelligence, Industry, Category, & Trend Analysis, Consumer Insights, Brand and Reputation Analysis, Market Sizing, Best Practices Research, Data Analytics, Media Monitoring, and Blog Analysis.
To learn more about EmPower's product/service offerings and client engagement processes, please visit www.empowerresearch.com, send an email to marketing@empowerresearch.com, or call them at +1-646-290-6690.
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EmPower Research LLC
Hitika Paul
646-290-6690
www.empowerresearch.com
Hitika Paul
646-290-6690
www.empowerresearch.com
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