AtlasArena Expands E-Commerce Platform with Drop Ship Functionality

Los Angeles, CA, April 30, 2009 --(PR.com)-- AtlasArena, a leader in the business software solutions market, breaks new ground in the e-commerce arena with the announcement of their new drop ship functionality. With this feature, Atlas Arena continues its mission to provide customers with a complete commerce "Arena", tying together the purchase process from Customer through to Wholesaler, in one seamless platform.

The Drop Ship system allows the Wholesaler to integrate Customer orders into their own processing system, and to 'Drop Ship' the Customer orders to them directly. The system benefits both the Retailer and the Wholesaler:

- For Retailers – this functionality allows them to eliminate the need for inventory and physical order processing, and instead just focus on sales and marketing.
- For Wholesalers - the system allows them to eliminate redundant shipping and order processing, and gives their Retailers a simple and easy platform to promote the Wholesaler’s products.

According to CEO Ram Graitser, the Drop Ship functionality marks a key milestone in the ongoing development of the platform, “We are constantly striving to give our clients the tools to work more efficiently and effectively, and we're confident that the Drop Ship functionality will help expand online sales for both Wholesalers and Retailers alike.”

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About AtlasArena
Founded in 2004, Atlas Arena is a leader in software business solutions to small and medium sized businesses. Their proprietary ‘plug and play’ software clients to better manage their business, so they can work more efficiently and reduce costs. The Atlas Arena platform gives clients a fully integrated, single point of entry to manage all key business functions - wholesale and retail e-commerce, sales management, customer communication, and accounting.