The 9th Dongguan China Shoes. China Shoetec (Spring) Defy Financial Crisis

Dongguan, China, April 30, 2009 --(PR.com)-- Although Chinese footwear industry is facing challenges brought by the global economic crisis, it has always witnessed health growth with the accumulation of its rich resources, 20- years' development, as well as the relevant favorable policies of Chinese government, such as raising up the export rebate rate of shoes from 11% to 13% in the end of 2008 and the revitalization plan of textile industry. The 9th Dongguan China Shoes.China Shoetec, which will be staged on on 5–7 May 2009 at GD Modern International Exhibition Center, Houjie, Dongguan, PR China, is estimated to attract more than 500 exhibitors, covering an exhibiting area of 23,000 square meters. Some new exhibitors such as, Feipeng (kid's shoes), Jiexie ( woman's shoes), Rijia( dancing shoes and indoor shoes), and other shoes materials providers including Quanxin, Xizi, and Bufeng , etc, will also participate this show.

Trade Buyers Prefering Traditional Shoes Styles
According to buyers’ feedback of global shoes exhibitions this year, facing the economic crisis, buyers still show a certain demand for daily necessities like shoes. They tend to buy shoes of standard styles, even typical styles of 5-10 years ago.

For successive economic growth and positive economic stimulus policies of the government, China's market suffers comparatively moderate influence from the financial crisis. Statistics from the customs indicate that the major domestic shoes manufacturing bases and shoes export cities all see increasing prices and decreasing export volumes. The total trading volume of 2008 Chinese footwear industry was 29.66 billion dollars, increased by 17.7% compared to last year. Taking Guangdong as an example，the total export shoes was about 3.26 billion pairs in 2008, decreased by 59% compared to 2007. But its export value was 10.62 billion dollars, raised by 15.4% and the average price for each pair was 3.3 dollar, increased by 22.6%. The industry remarks that higher export rebates can bring good profits to shoes export enterprises. Meanwhile, under such a downturn for global export companies, Chinese footwear industry has taken active measures in product quality upgrading and value-added promotion, and thus has achieved relatively massive increase in the average export price last year. For companies, it is right now the golden time to promote their competitiveness.

Furthermore, the organizers have provided all-round services of business matching for buyers. For example, the official show website has offered the searching service to global buyers and the organizers will follow up the needs from them. When buyers want to find out the suppliers for their required products categories onsite, the organizers will help them with business matching. Besides, 5-star services will also be provided from our premium buyers’ lounge, such as free 1-night hotel in Dongguan, interpretation (English / Mandarin) and shuttle bus service, etc.

Dongguan China Shoes. China Shoetec is jointly organized by China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf China Ltd., Adsale Exhibition Services Ltd. and Guangdong Modern Convention and Exhibition Management Co., Ltd. In the coming May, the 9th Dongguan China Shoes. China Shoetec will bring more opportunities for the Chinese footwear industry by more professional presence in the special period of economic crisis.

For details, please visit official show website www.ChinaShoesExpo.com

Visitor & Media Contact
Mr. Jansen Xu / Ms. Tina Qiu
Messe Düsseldorf China Ltd.
Tel: (86 21) 5027 8128 / (86 23) 6232 8000
Fax: (86 21) 5027 8138 / (86 23) 6232 8001
E-mail: press@mdc.com.cn

Ms. Fiona Pang
Adsale Exhibition Services Ltd
Tel: (852) 2811 8897
Fax: (852) 2516 5024
E-mail: publicity@adsale.com.hk

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