Pure Visibility Improves Acorn Energy's Web Marketing, Online Visibility
Pure Visibility, Inc., an experienced Internet marketing company, recently completed its Jump Start program for Acorn Energy, Inc.
Ann Arbor, MI, May 01, 2009 --(PR.com)-- Pure Visibility, Inc., an experienced Internet marketing company, recently completed its Jump Start program for Acorn Energy, Inc. (NASDAQ: ACFN), an energy technology holding company. Pure Visibility worked with Acorn Energy to deliver measurable return on investment for the company’s online marketing efforts.
“Pure Visibility worked with Acorn Energy to align its Web site marketing with business goals,” explained Linda Girard co-founder and visionary of Pure Visibility. “The actionable feedback provided by Pure Visibility helped Acorn Energy better leverage the Web for outreach to potential investors, partners and clients. By working to improve the usefulness of Acorn Energy’s Web site as a marketing vehicle, Pure Visibility delivers long-term value.”
As part of Jump Start, Pure Visibility reviewed Acorn Energy’s Web site to determine reach and impact through search engine marketing and usability. Pure Visibility also worked to define what Web visitors are seeking on Acorn Energy’s Web site, and prioritized technical and strategic ways to be more visibly online. Additionally, Pure Visibility conducted a search engine optimization review and audit of Acorn Energy’s paid search programs.
“In Michigan, and around the country, the energy industry is going through interesting changes,” said Julia Davis, Acorn Energy marketing manager. “Previously, energy decisions were left to a few people and there was no need to market to the general population. Now, energy companies are running marketing and public relations campaigns to communicate with customers, show ‘green’ initiatives and compete with smaller clean technology start-ups. ”
“Working with Pure Visibility helped Acorn find out how the online community is talking about energy and the strategies for getting into that conversation,” Davis added. “Pure Visibility offered the latest and greatest thinking around SEO and online visibility.”
Based on the success of its work, Pure Visibility also conducted Jump Start with two Acorn Energy portfolio companies. Coreworx, based in Kitchener, Ontario, Canada, and GridSense, based in Sydney, Australia, used Pure Visibility’s Jump Start to improve online visibility and return on investment for Web marketing activities.
About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that offers proven techniques performed by Google AdWords Certified Professionals and a staff of dedicated Google Analytics experts to make your site visible. Unlike other Internet marketing firms, Pure Visibility measures the results of Internet visibility by tracking increases in traffic, calculating clients’ return on investment, and analyzing website activity to determine where visitors came from and which key phrases were most effective. Dedicated to discovering industry needs—and innovating to fill them—Pure Visibility is a WBENC certified business, Google Analytics certified consultant, AdWords certified company and an Urchin software authorized consultant. Pure Visibility also contributed two chapters to a recent O’Reilly Media book, Website Optimization: Speed, Search Engine and Conversion Rates Secrets. For more information, visit PureVisibility.com.
About Acorn Energy, Inc.
Acorn Energy, Inc. is a publicly traded holding company with equity interests in CoaLogix, Comverge, Coreworx, DSIT and GridSense. These companies leverage advanced technologies to transform and upgrade the energy infrastructure around the world. Acorn companies are focused on three problems in the energy sector: improving the efficiency of the energy grid, reducing the risk for owners of large energy assets, and reducing the environmental impact of the energy sector. Acorn’s strategy is to take primarily controlling positions in companies led by great entrepreneurs. For more information visit http://www.acornenergy.com
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“Pure Visibility worked with Acorn Energy to align its Web site marketing with business goals,” explained Linda Girard co-founder and visionary of Pure Visibility. “The actionable feedback provided by Pure Visibility helped Acorn Energy better leverage the Web for outreach to potential investors, partners and clients. By working to improve the usefulness of Acorn Energy’s Web site as a marketing vehicle, Pure Visibility delivers long-term value.”
As part of Jump Start, Pure Visibility reviewed Acorn Energy’s Web site to determine reach and impact through search engine marketing and usability. Pure Visibility also worked to define what Web visitors are seeking on Acorn Energy’s Web site, and prioritized technical and strategic ways to be more visibly online. Additionally, Pure Visibility conducted a search engine optimization review and audit of Acorn Energy’s paid search programs.
“In Michigan, and around the country, the energy industry is going through interesting changes,” said Julia Davis, Acorn Energy marketing manager. “Previously, energy decisions were left to a few people and there was no need to market to the general population. Now, energy companies are running marketing and public relations campaigns to communicate with customers, show ‘green’ initiatives and compete with smaller clean technology start-ups. ”
“Working with Pure Visibility helped Acorn find out how the online community is talking about energy and the strategies for getting into that conversation,” Davis added. “Pure Visibility offered the latest and greatest thinking around SEO and online visibility.”
Based on the success of its work, Pure Visibility also conducted Jump Start with two Acorn Energy portfolio companies. Coreworx, based in Kitchener, Ontario, Canada, and GridSense, based in Sydney, Australia, used Pure Visibility’s Jump Start to improve online visibility and return on investment for Web marketing activities.
About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that offers proven techniques performed by Google AdWords Certified Professionals and a staff of dedicated Google Analytics experts to make your site visible. Unlike other Internet marketing firms, Pure Visibility measures the results of Internet visibility by tracking increases in traffic, calculating clients’ return on investment, and analyzing website activity to determine where visitors came from and which key phrases were most effective. Dedicated to discovering industry needs—and innovating to fill them—Pure Visibility is a WBENC certified business, Google Analytics certified consultant, AdWords certified company and an Urchin software authorized consultant. Pure Visibility also contributed two chapters to a recent O’Reilly Media book, Website Optimization: Speed, Search Engine and Conversion Rates Secrets. For more information, visit PureVisibility.com.
About Acorn Energy, Inc.
Acorn Energy, Inc. is a publicly traded holding company with equity interests in CoaLogix, Comverge, Coreworx, DSIT and GridSense. These companies leverage advanced technologies to transform and upgrade the energy infrastructure around the world. Acorn companies are focused on three problems in the energy sector: improving the efficiency of the energy grid, reducing the risk for owners of large energy assets, and reducing the environmental impact of the energy sector. Acorn’s strategy is to take primarily controlling positions in companies led by great entrepreneurs. For more information visit http://www.acornenergy.com
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Contact
Pure Visibility, Inc.
Mike Beasley
734 213 8100
www.purevisibility.com
Mike Beasley
734 213 8100
www.purevisibility.com
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