Diamond Designs Greener Package for Highland Lilac™ Perfume

Rochester, NY, May 06, 2009 --(PR.com)-- Diamond Packaging and Highland Lilac of Rochester today announced a new, greener package for the renowned Highland Lilac™ perfume. The new packaging will debut at the 2009 Lilac Festival May 8-17 at Highland Park.

Both Diamond and Highland Lilac have deep roots in the Rochester community. Dan Morgan first designed, developed and manufactured Highland Lilac™ perfume 40 years ago, and partnered with Diamond to package the product for its initial launch at that time. Today, Highland Lilac™ is one of America's finest perfumes, winning numerous national awards and international gold medals, and having been presented to 11 first ladies of the United States. It has also been featured on The Martha Stewart Show and in several national magazines, including Shopping Etc. and Affluent Lifestyles.

"We're excited to partner with Diamond in this green initiative," said Charles Morgan, president of Highland Lilac of Rochester. "We’re matching a world class packaging company with a world class fragrance.”

Diamond created the new packaging with sustainability in mind. The cartons were manufactured using 100% wind energy and produced on paperboard that is 100% recyclable and made from a renewable resource. Efforts were also made to reduce weight, reduce material usage, and eliminate components as these offer the most significant opportunities to conserve raw materials and energy, reduce greenhouse gases, and minimize discards.

The overall weight of the carton was reduced by 60% compared to the previous version, due to a 25% paperboard reduction and the complete elimination of PVC plastic. The straight tuck carton design also features an integrated insert, which secures the bottle inside and eliminates a separate component.

The environmental benefit of using wind energy during production of the packaging is equal to offsetting approximately 2295 pounds of carbon dioxide per year, the impact of which is equivalent to planting .94 acres each year or not driving 2402 miles.

In addition to designing and manufacturing the cartons, Diamond coordinates the product manufacture and bottling of the fragrance.

Highland Lilac™ perfume, which has been described as “an amazingly true essence of the lilacs at their peak”, is marketed internationally through select catalog and specialty boutiques stores, and through its website at highlandlilac.com.

It will also be available during the Lilac Festival. The first 1000 purchasers of the perfume at the festival will receive a complimentary Martha Stewart lilac plant with each purchase. The live plants are cultivated by famed local horticulturist Ted Collins.

Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging solutions for companies including Avon, Bausch & Lomb, Beiersdorf, Coty, Godiva Chocolatier, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.

For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at diamondpackaging.com. For more information on Highland Lilac of Rochester, contact Charles Morgan at 585-330-7501 or visit the website at highlandlilac.com.

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