OptimaxX Added to US Premium Beef, LLC Ranch Program
San Antonio, TX, May 06, 2009 --(PR.com)-- The International Brangus Breeders Association (IBBA) is pleased to announce that OptimaxX, its age and source verification program (ASV), has been approved for inclusion in US Premium Beef’s “Ranch Program.” Inclusion in the program will help establish new marketing avenues for OptimaxX feeder cattle by creating demand for Brangus-influenced cattle that are enrolled in the IBBA’s Process Verified Program.
“The IBBA is very excited about the future of the Brangus industry and is working diligently to construct new marketing channels for Brangus-influenced feeder cattle and replacement females,” explains Grant Keenen, IBBA Commercial Marketing Programs Director.
Ranch programs approve the cattle and birth records from the ranch of origin and can be used for feeder cattle and calves, ideally before they leave the ranch of origin. When cattle are enrolled and become USDA Age and Source Verified before leaving the ranch of origin, the cattle can then be managed by other producers at different locations such as salebarns, grow yards, backgrounders, or custom grazers without requiring those producers to be trained, approved and audited by a USDA program. Ranch programs are the only way cattle can be physically marketed through a traditional salebarn auction and remain eligible for ASV.
If you have any questions concerning the benefits of participation in IBBA Commercial Marketing Programs, please contact Grant Keenen at (210) 696-8231.
About the International Brangus Breeders Association.
The International Brangus Breeders Association (IBBA) empowers members to advance the quality, reliability and value of Brangus and Brangus influenced cattle; provides innovative programs and services that enhance the economic well being of members and commercial customers. Brangus Publications Inc (BPI) produces the Brangus Journal, an international news magazine serving the Brangus breed of beef cattle, and FRONTLINE Beef Producer, a news source for the commercial cattleman.
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“The IBBA is very excited about the future of the Brangus industry and is working diligently to construct new marketing channels for Brangus-influenced feeder cattle and replacement females,” explains Grant Keenen, IBBA Commercial Marketing Programs Director.
Ranch programs approve the cattle and birth records from the ranch of origin and can be used for feeder cattle and calves, ideally before they leave the ranch of origin. When cattle are enrolled and become USDA Age and Source Verified before leaving the ranch of origin, the cattle can then be managed by other producers at different locations such as salebarns, grow yards, backgrounders, or custom grazers without requiring those producers to be trained, approved and audited by a USDA program. Ranch programs are the only way cattle can be physically marketed through a traditional salebarn auction and remain eligible for ASV.
If you have any questions concerning the benefits of participation in IBBA Commercial Marketing Programs, please contact Grant Keenen at (210) 696-8231.
About the International Brangus Breeders Association.
The International Brangus Breeders Association (IBBA) empowers members to advance the quality, reliability and value of Brangus and Brangus influenced cattle; provides innovative programs and services that enhance the economic well being of members and commercial customers. Brangus Publications Inc (BPI) produces the Brangus Journal, an international news magazine serving the Brangus breed of beef cattle, and FRONTLINE Beef Producer, a news source for the commercial cattleman.
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Contact
International Brangus Breeders Association
Duncan MacRae
210 696 8231
www.GoBrangus.com
Duncan MacRae
210 696 8231
www.GoBrangus.com
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