Carooma's Customization Engine Helps Drive the Aftermarket Past Slumping Car Sales
Toronto, Canada, May 09, 2009 --(PR.com)-- While rising gas prices discourage drivers from buying new cars - and even driving - the automotive aftermarket continues grow. This is driven by the growing popularity of customization across the industry and by companies like Carooma.
Carooma (carooma.com) today announced the beta launch of its online service which lets users configure and visualize auto parts and accessories on their own cars. As consumers spend less on new cars and more on options and parts, Carooma helps them get what they're looking for.
According to a Reuters report dated September 3rd, 2008, U.S. auto sales in July sunk to a 16-year low and are have been falling for 10 straight months. Of 33 car brands sold in the U.S., only five posted increased year on year sales in August, while the rest reported an average decrease of 22.8% in sales, Autoblog reports.
This is the result of a confluence of events that includes rising gas prices and a prolonged economic downturn. Yet the automotive aftermarket continues to grow; U.S. consumers spent roughly $38.1 billion on auto accessories in 2007. The market has grown by an average of 7% a year between 1996 and 2006, almost 7 times faster than the market for new-vehicle sales over the same period.
To capitalize on this increasing demand, Carooma built an online application that lets users configure and view different combinations of auto parts from a variety of third party manufacturers with realistic 3D models. "With consumers spending thousands of dollars on customizing cars, we wanted to give them greater confidence in their purchase decisions, and help ensure that they're getting what they want," says AJ Mak, co-founder of Carooma.
Carooma also calculates the cost of selected parts so you know if what you are seeing is within budget. "When you talk about shopping for customized products, static pictures alone just aren't going to work anymore, your shopping experience needs to be customized too." said Mak.
Today the Carooma site goes live with a wide variety of accessories. The beta period will give the Carooma team valuable insight into users' preferences as the team continues to add more cars and accessories to the virtual showroom. With this information, Carooma will continue to improve its offering to better serve the aftermarket by helping its users save valuable time and money while ensuring that their purchases are made with confidence. Take a test-drive today at www.carooma.com.
About Carooma
Created by auto enthusiasts, Carooma offers its users greater convenience in buying aftermarket parts, and gives them more confidence in their purchase decisions. Using only high-quality realistic 3D models, Carooma literally lets you try-on parts in its virtual showrooms. Carooma is the first independent website to offer realistic 3D visualizations using Flash technology.
If you would like more information, please visit http://www.carooma.com, or contact:
Matthew Sears
Carooma Inc.
1866-601-3616 ext. 704
msears@carooma.com
http://www.carooma.com
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Carooma (carooma.com) today announced the beta launch of its online service which lets users configure and visualize auto parts and accessories on their own cars. As consumers spend less on new cars and more on options and parts, Carooma helps them get what they're looking for.
According to a Reuters report dated September 3rd, 2008, U.S. auto sales in July sunk to a 16-year low and are have been falling for 10 straight months. Of 33 car brands sold in the U.S., only five posted increased year on year sales in August, while the rest reported an average decrease of 22.8% in sales, Autoblog reports.
This is the result of a confluence of events that includes rising gas prices and a prolonged economic downturn. Yet the automotive aftermarket continues to grow; U.S. consumers spent roughly $38.1 billion on auto accessories in 2007. The market has grown by an average of 7% a year between 1996 and 2006, almost 7 times faster than the market for new-vehicle sales over the same period.
To capitalize on this increasing demand, Carooma built an online application that lets users configure and view different combinations of auto parts from a variety of third party manufacturers with realistic 3D models. "With consumers spending thousands of dollars on customizing cars, we wanted to give them greater confidence in their purchase decisions, and help ensure that they're getting what they want," says AJ Mak, co-founder of Carooma.
Carooma also calculates the cost of selected parts so you know if what you are seeing is within budget. "When you talk about shopping for customized products, static pictures alone just aren't going to work anymore, your shopping experience needs to be customized too." said Mak.
Today the Carooma site goes live with a wide variety of accessories. The beta period will give the Carooma team valuable insight into users' preferences as the team continues to add more cars and accessories to the virtual showroom. With this information, Carooma will continue to improve its offering to better serve the aftermarket by helping its users save valuable time and money while ensuring that their purchases are made with confidence. Take a test-drive today at www.carooma.com.
About Carooma
Created by auto enthusiasts, Carooma offers its users greater convenience in buying aftermarket parts, and gives them more confidence in their purchase decisions. Using only high-quality realistic 3D models, Carooma literally lets you try-on parts in its virtual showrooms. Carooma is the first independent website to offer realistic 3D visualizations using Flash technology.
If you would like more information, please visit http://www.carooma.com, or contact:
Matthew Sears
Carooma Inc.
1866-601-3616 ext. 704
msears@carooma.com
http://www.carooma.com
###
Contact
Carooma Inc.
Matthew Sears
1866-601-3616 ext. 704
www.carooma.com
Matthew Sears
1866-601-3616 ext. 704
www.carooma.com
Contact
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