Brilliant Sky Toys & Books® at Deer Park Town Center Leads Franchise Into Green Design
Choice was not an option when Dave and Patty Parcheta, owners of their new Deer Park Town Center store partnered with Brilliant Sky Toys & Books®’ corporate designers to co-design the interior of Brilliant Sky Toys & Books®. They went “green” all the way to create the safest possible environment in which children and their families can explore and shop.
Deer Park, IL, May 18, 2009 --(PR.com)-- Choice was not an option when Dave and Patty Parcheta, owners of their new Deer Park Town Center store partnered with Brilliant Sky Toys & Books®’ corporate designers to co-design the interior of Brilliant Sky Toys & Books®. They went “green” all the way to create the safest possible environment in which children and their families can explore and shop.
The Sustainable Retailing Consortium reports that environmentally friendly choices often bring down costs while boosting both consumer and employee loyalty. The primary point is that business owners should only take those steps that make sense for their individual businesses.
“Even though we were opening the 5th of a franchised business, we wanted to set a precedent and make a real difference in our footprint” Parcheta says. “The store is merchandised much like the rest, but we went the extra mile incorporating sustainable and recycled design elements everywhere we could. We’re all about play as the new learn, and it just felt right to invite parents and their children into an organic environment.”
Brilliant Sky Toys & Books® also encourages its employees to print on both sides of paper; utilize recycling bins; and make sure water faucets, lights and the overhead stereo system are turned off when they are not in use.
“After reading about “light audits” in a recent article, we began to shut off the lights as normal, then walk around in the dark with a flashlight and look for power lights that give away other electrical items that are still on, ”says Parcheta. “I disagree with Kermit, and stand by the philosophy that it Is easy to be green. And, it’s the most eco- responsible choice for the future of our children.”
The design elements that are featured in the Deer Park location include: bamboo, a dense grass, which grows faster than hardwoods and as such is an easily replenishable resource recycled carpeting, which reduces dependency on oil and without fumes and toxic emissions and low-volatile non toxic paints which reduces fumes, landfill, groundwater and ozone depleting contaminants.
For more information on Brilliant Sky Toys and Books®, or about any of the green friendly products integrated into the retail design, contact Patty Parcheta at 847-438-8300 or email pparcheta@brilliantskytoys.com.
About Us
Brilliant Sky Toys & Books®, in Deer Park, Il is a premier specialty retailer offering high-quality, developmentally-sound toys, games, books and more for children of ALL ages. Winner of Playthings Magazine “Best New Store Design” Award, Brilliant Sky Toys & Books® features an entirely environmentally friendly and sustainable design inclusive of bamboo floors, recyclable carpets, and walls muraled with low volatile non-toxic paints.
Owned by David and Patti Parcheta, and managed by daughters Jessie, who has a degree in Special Education, and Nikki, a recent Culinary Arts graduate, the store is merchandised to support both developmentally on-target children as well as those with special needs. Free Gift Wrapping, Birthday Wish Lists, Educational Workshops, Author Visits, and merchandise lists that are cross referenced with the AblePlay RatingTM System providing information on its use for children with special needs, make Brilliant Sky Toys & Books® a one-of-a-kind specialty toy store for children ages 0 to 100.
For more information on specific learning toys for developmental skills of all ages and challenges, or to find the perfect sustainable gift for a special child or adult, contact the store directly at (847) 438-8300. or www.brilliantskytoys.com/deerpark/main/welcome.
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The Sustainable Retailing Consortium reports that environmentally friendly choices often bring down costs while boosting both consumer and employee loyalty. The primary point is that business owners should only take those steps that make sense for their individual businesses.
“Even though we were opening the 5th of a franchised business, we wanted to set a precedent and make a real difference in our footprint” Parcheta says. “The store is merchandised much like the rest, but we went the extra mile incorporating sustainable and recycled design elements everywhere we could. We’re all about play as the new learn, and it just felt right to invite parents and their children into an organic environment.”
Brilliant Sky Toys & Books® also encourages its employees to print on both sides of paper; utilize recycling bins; and make sure water faucets, lights and the overhead stereo system are turned off when they are not in use.
“After reading about “light audits” in a recent article, we began to shut off the lights as normal, then walk around in the dark with a flashlight and look for power lights that give away other electrical items that are still on, ”says Parcheta. “I disagree with Kermit, and stand by the philosophy that it Is easy to be green. And, it’s the most eco- responsible choice for the future of our children.”
The design elements that are featured in the Deer Park location include: bamboo, a dense grass, which grows faster than hardwoods and as such is an easily replenishable resource recycled carpeting, which reduces dependency on oil and without fumes and toxic emissions and low-volatile non toxic paints which reduces fumes, landfill, groundwater and ozone depleting contaminants.
For more information on Brilliant Sky Toys and Books®, or about any of the green friendly products integrated into the retail design, contact Patty Parcheta at 847-438-8300 or email pparcheta@brilliantskytoys.com.
About Us
Brilliant Sky Toys & Books®, in Deer Park, Il is a premier specialty retailer offering high-quality, developmentally-sound toys, games, books and more for children of ALL ages. Winner of Playthings Magazine “Best New Store Design” Award, Brilliant Sky Toys & Books® features an entirely environmentally friendly and sustainable design inclusive of bamboo floors, recyclable carpets, and walls muraled with low volatile non-toxic paints.
Owned by David and Patti Parcheta, and managed by daughters Jessie, who has a degree in Special Education, and Nikki, a recent Culinary Arts graduate, the store is merchandised to support both developmentally on-target children as well as those with special needs. Free Gift Wrapping, Birthday Wish Lists, Educational Workshops, Author Visits, and merchandise lists that are cross referenced with the AblePlay RatingTM System providing information on its use for children with special needs, make Brilliant Sky Toys & Books® a one-of-a-kind specialty toy store for children ages 0 to 100.
For more information on specific learning toys for developmental skills of all ages and challenges, or to find the perfect sustainable gift for a special child or adult, contact the store directly at (847) 438-8300. or www.brilliantskytoys.com/deerpark/main/welcome.
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Freakin Genius Marketing
Lori Gertz
847-882-4234
www.freakingeniusmarketing.com
Lori Gertz
847-882-4234
www.freakingeniusmarketing.com
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