InterfaceFLOR Launches New Campaign Showcasing “the 5th Wall”

Melbourne, Australia, May 15, 2009 --(PR.com)-- InterfaceFLOR, the world’s largest manufacturer of carpet tiles has launched new brand campaigns in Australasia, designed to change the perception of carpet tiles from a functional but unremarkable flooring finish, to a creative design palette for the floor.

With a campaign theme of ‘The Floor Revisited’, InterfaceFLOR is using a mix of magazine ads and social media footage to encourage architects, designers and interiors specifiers to embrace their new flooring concept ‘the 5th Wall’.

To help InterfaceFLOR communicate this concept and promote their ‘change your perspective’ brand message – as part of their soft floor category leadership position – InterfaceFLOR commissioned a suite of brand communication materials including an interesting online video showing how InterfaceFLOR physically used its carpet tile product as the basis for designing its new media and magazine advertisements.

Sally Orme, Marketing Communications Manager at InterfaceFLOR in Australia commented: “We physically used our tile products to create scenes and moods, then we photographed the montage from above, and used this as the key to our new brand campaign. The media ads and fast frame video footage demonstrate in a practical sense how carpet tiles can be used creatively, and help people view floorspace differently.”

As InterfaceFLOR’s product range is utilised in a wide range of commercial environments including office, education, healthcare, hospitality and retail, the company’s new brand communication campaign emphasises its role as a leader and innovator in interior design finishes.

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Notes to editors:

A natural innovator with over 35 years in the flooring industry, InterfaceFLOR is the design leader in carpet tiles and has also once again been recognized as the #1 global leader in sustainability.

1. GlobeScan's 2008 Survey of Sustainability Experranked Interface, Inc. - InterfaceFLOR’s parent company - as number one globally for Leading Corporate Social Responsibility, with Toyota and BP coming in second and third respectively.

1. GlobeScan’s Survey of Sustainability Experts is published twice yearly. Each report is based on the strategic insights and predictions provided by a selected panel of experts across mainly OECD countries. The panel represents all industry sections, as well as leaders of major policy institutes and non-government organisations.