vzaar Study Shows the Positive Impact Video Has on Small Online Businesses

London, United Kingdom, May 15, 2009 --(PR.com)-- vzaar study shows the positive impact video has on small online businesses. In times when the economic conditions are challenging, small businesses are usually the first to fall. This is not true for all, as reported by a study conducted by the video hosting service vzaar.

Ian Snead of vzaar reports:

“We have conducted a study on the impact video has had on a selection of our customers. There has been much hype published on the internet on the merits of video with little actual data to back it up. It’s a difficult task to report actual conversions rates using video versus not using video as larger companies guard this type of data. The experiences in the four case studies provide some insight into how these small businesses are responding to the addition of online video to their web stores.”

vzaar sampled four small businesses who have recently started selling online and also adopted the use of video to merchandise their products. Equip2clean, one of these companies who started using video after being urged by eBay and Google keynote speeches at various tradeshows, reported its best month of trading in February 09, and attributes its success to the product videos they create.

Jonathan Paxton, the owner of this commercial cleaning equipment company comments.

“Our eBay sales immediately doubled on the products we listed video with. Our Big advantage is that most of our cleaning products sell well on video – we actually show them in use cleaning - we don’t talk too muc.h about technical specification - we just let the customer see what it can do”

Another company in the study, Diamond Jewellery United based in Antwerp Belgium, saw their sales increase by 65% four months after implementing product videos.

“Nearly all major websites only place a picture of a model, therefore leaving the buyer not sure what they are getting until they actually receive the diamond, and therefore resulting in a average of 30% returns amongst online jewellers. We have found that our videos give the customers a good idea of what they will be getting and thus our return rates are about 12%.” says Stephen Grunhut, the companies managing director.

Two other business in the study, Industry Recycles who sell second hand equipment, saw an increase in sales over 12 months by over 307% and Yesil an online furniture website saw a 50% increase in web traffic transferring to a rise of 30% in sales over the same period.

Ian Snead goes on to say.

“Ecommerce is still growing at a rate of 15% per annum and we expect to see video for commerce to grow as fast, based on the rate we are acquiring customers today. The diversity of our client’s products has been staggering, ranging from industrial equipment to jewellery”

About vzaar
vzaar is an online video hosting service powering video on websites around the world. The vzaar platform is designed for commercial use enabling online merchants and business to add video to their websites in an unbranded video player free from advertisements and unwanted links. vzaar offer free and paid packages to its customers, each providing varying capacities of video distribution and features.

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