Varazo, Inc. Announces Release of ClickSweeper2.5

Santa Clara, CA, May 18, 2009 --(PR.com)-- Varazo, Inc. is pleased to announce the release of version 2.5 of its pay per click management software. ClickSweeper 2.5 is enhanced with three major new ad management features to improve pay per click ad performance and user workflow.

ClickSweeper's new ad copy evaluation feature automatically measures ad copy quality based on both clickthrough and conversion rates, allowing users to determine at a glance which ads are performing most effectively. To expedite ad copy editing, users can now add and edit Google and Yahoo ads directly through ClickSweeper's new ad copy editor. Finally, ClickSweeper 2.5 boasts a new automated feature that suspends the least successful ad copy within an adgroup. Users can then review and revise the suspended ad copies. Automatically suspended ads are color coded red to distinguish them from manually suspended ads. Together, these three new ad copy functions optimize ad performance and user efficiency.

Digital marketing experts since 2004, Varazo developed ClickSweeper as an analytic-driven pay per click marketing solution for agencies and internet marketers. With full monitoring, automatic bidding, editing, and tracking functions, ClickSweeper is a powerful PPC tool that cuts time and costs and drives profit. In addition to its ClickSweeper software, Varazo also offers a variety of internet marketing services, including search engine optimization and full-service pay per click management.

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