SmartTracks Introduces Relationship Marketing to Direct Marketing Professionals with New Web Site

Colorado Springs, CO, May 20, 2009 --(PR.com)-- The newly redesigned website of SmartTracks, Inc. is live. The new web site features expanded content and includes videos that educate visitors about SmartTracks and the value of relationship marketing. The redesign incorporates the look and feel of the SmartTracks brand as well as enhanced navigation.

“The new web site is essential as we introduce one-to-one relationship marketing to direct marketing professionals,” says Dave Talbot, VP of Sales and Marketing for SmartTracks. “It enables visitors to quickly find information about relationship marketing best practices, case studies and how SmartTracks can provide them with a sophisticated automated marketing solution.”

The new features on the SmartTracks.com web site include: an overview of the application, benefits to direct marketers, how to create tracks (or a series of scheduled touches to a specific audience), the value of personalization, articles and white papers, company information and news. If visitors want to find a specific topic on the website, they can type the search term into the search tool. Visitors can also view videos to educate them about the value of SmartTracks and relationship marketing, a key component of the SmartTracks tool. In addition, they can sign up for a free trial from the “free trial offer” button on the home page.

About SmartTracks

SmartTracks is marketing automation software that allows direct marketers to systematically advance prospects and convert them from “just-interested” to “sales-ready.” Marketers can easily create and manage integrated, mixed media, multi-touch marketing campaigns using personalization techniques that increase overall response rates 200-1,000%. It’s relationship marketing made simple and affordable.

For more information, contact SmartTracks: sales@smarttracks.com, call 888-475-6019 or visit www.SmartTracks.com.

###