Henkel India Reveals the Brand Ambassador for Fa Men Xtreme

Chennai, India, May 21, 2009 --(PR.com)-- As part of the deal, Bipasha will feature in Fa Men Xtreme commercials, which will hit the media shortly.

Fa is today one of the largest deodorant brands in India and has been rated as the no. 1 female deodorant in top metros. Available in over 130 countries worldwide, Fa offers a diverse range of deodorants catering to a variety of moods and tones. All Fa deodorants come with the promise of 24 hour long-lasting protection and are skin-friendly.

Speaking about the endorsement deal with Henkel India, Bipasha said, “Fa as a brand is synonymous with freshness and fragrances that are both sensuous and international. I am proud to be associated with Fa Men’s Deodorant. Fa Men Xtreme comes in fragrances which are both strong and distinctive that I am sure will appeal to the young men of today. So all you men out there… go get the power of Xtreme.”

Fa Men Xtreme comes in 3 extremely powerful fragrances – Speedster, Energy Zone and Cool Wave. The superior international formulation in them contains a unique “X-protect” formula which gives a stronger fragrance thereby providing extreme freshness.

Speaking on the occasion, Mr. Jayant Singh, Managing Director, Henkel India Limited said, “Fa Men Xtreme comes in 3 extremely powerful deodorant fragrances specially formulated for Indian conditions. These deodorants are sure to refresh the young Indian male for this summer. We believe Ms. Bipasha Basu exemplifies & brings to life the values and the proposition of Fa Men Xtreme and we are confident of the success of this relationship.”

FA Men Extreme variants are available in attractive packs priced at Rs. 140/-.

“Fa has emerged as one of the leading players in the female deodorant segment and we aim to reach greater heights with Fa Men Xtreme in the male deodorant category.” says Mr Singh.

Henkel India Limited:

Founded in 1987, is a part of Henkel AG & Co. KGaA. The Henkel AG & Co. KGaA, a Fortune Global 500 company, operates in three strategic business areas – Home Care, Personal Care and Adhesives, Sealants & Surface Treatment, which serves the transportation, electronics, aerospace, metal, durable goods, consumer goods, maintenance and repair and packaging industries, and offers a broad range of products for the craftsman and consumer adhesives.

HIL along with its subsidiaries, manufacture and market a range of world class Detergents, Cosmetics, Household Cleansers and Hair care products. HIL has manufacturing plants located at Karaikal and Tiljala. Karaikal plant is the first detergent plant in India to receive the ISO 14001 certification and recently it was granted OHSAS 18001 certification signifying compliance of Occupational Health and Safety. Henkel India is also the winner of Greentech Award for Environmental Excellence in 2003 and FICCI National Award for Environment Protection for the year 2003 from the President of India.

Henkel India’s product portfolio includes brands like Henko range of Detergents, Pril Utensil Cleansers, Bref range of cleaners, Fa range of Toilet Soap, Deodorants, Talc, Shaving Cream, and after-shave lotion, Mr. White range of detergents, Margo Toilet Soap, Neem Tooth Paste, Chek Beauty Soap, Chek Detergents, Tuhina Body Lotion, Aramusk Toilet Soap, Moloy Sandal Soap, Mahabringol Hair-oil. Hair care brands include Igora, Bonacure, Glatt from its Schwarzkopf Professional division and Silkience and Palette from its Schwarzkopf retail range.

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