MRPP Announces Interactive Partnership with Goodberry’s Creamery, Inc.
Cary, NC, May 21, 2009 --(PR.com)-- Sheila Ogle, CEO of Media Research Planning and Placement, Inc. (MRPP) (www.mrppinc.com), a full service media agency, has announced that the company’s interactive department has partnered with Goodberry’s Creamery, Inc. (www.goodberrys.com), an all-natural, frozen custard shop founded in 1988 with eight Triangle locations. MRPP will use a combined approach of both traditional and interactive advertising to increase online customer traffic and in-person customers to all eight Goodberry’s locations. MRPP recently completed successful Valentine’s Day and spring kickoff promotional campaigns for the dessert company. For more information about Goodberry’s, visit www.goodberrys.com.
The new MRPP interactive department will help clients identify and determine which online media services will prove most effective, using tracking and optimization to ensure successful outreach for clients on both a local and national scale. MRPP previously offered interactive services for 10 years through the use of a vendor partnership. This move will allow MRPP to offer interactive media planning, along with traditional media planning, giving their clients a more integrated media mix.
“Goodberry’s is a well known name in the Triangle,” said Ogle. “We are excited to help them increase their online and in-store traffic through both traditional and interactive media approaches.”
About MRPP:
Media Research Planning and Placement Inc. (MRPP) is a full-service media agency. Founded in 1987, MRPP is considered a leading agency in the Triangle area (Raleigh, Durham, Chapel Hill, North Carolina) for managing the complete media process including media market research, media planning and media buying; nationally, regionally and locally. For more information on the agency, please visit www.mrppinc.com.
About Goodberry’s Creamery, Inc.:
Goodberry’s Creamery, Inc., a Triangle tradition since 1988, offers all-natural frozen custard made fresh hourly with customers’ favorite flavors mixed to taste. In contrast to others, Goodberry’s frozen custard uses no chemical preservatives, gums or artificial stabilizers – just fresh milk, cream, eggs, pure cane sugar, honey and all-natural flavorings in its recipes. There are over a billion flavor combinations available at Goodberry’s. The company has eight Triangle locations, as well as locations in Myrtle Beach, South Carolina and Canberra, Australia. Visit Goodberry’s on the Web at www.goodberrys.com.
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC
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The new MRPP interactive department will help clients identify and determine which online media services will prove most effective, using tracking and optimization to ensure successful outreach for clients on both a local and national scale. MRPP previously offered interactive services for 10 years through the use of a vendor partnership. This move will allow MRPP to offer interactive media planning, along with traditional media planning, giving their clients a more integrated media mix.
“Goodberry’s is a well known name in the Triangle,” said Ogle. “We are excited to help them increase their online and in-store traffic through both traditional and interactive media approaches.”
About MRPP:
Media Research Planning and Placement Inc. (MRPP) is a full-service media agency. Founded in 1987, MRPP is considered a leading agency in the Triangle area (Raleigh, Durham, Chapel Hill, North Carolina) for managing the complete media process including media market research, media planning and media buying; nationally, regionally and locally. For more information on the agency, please visit www.mrppinc.com.
About Goodberry’s Creamery, Inc.:
Goodberry’s Creamery, Inc., a Triangle tradition since 1988, offers all-natural frozen custard made fresh hourly with customers’ favorite flavors mixed to taste. In contrast to others, Goodberry’s frozen custard uses no chemical preservatives, gums or artificial stabilizers – just fresh milk, cream, eggs, pure cane sugar, honey and all-natural flavorings in its recipes. There are over a billion flavor combinations available at Goodberry’s. The company has eight Triangle locations, as well as locations in Myrtle Beach, South Carolina and Canberra, Australia. Visit Goodberry’s on the Web at www.goodberrys.com.
Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty@mmimarketing.com
PR Firms Raleigh, NC
###
Contact
Media Research Planning and Placement, Inc.
Patty Briguglio
(919) 233-6600
Patty Briguglio
(919) 233-6600
Contact
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