Capitol Media Thinks That the Ad Industry Isn't Dead--It's Alive and Well for Folks Who Are Adapting

Atlanta, GA, May 21, 2009 --(PR.com)-- After Tony Granger commented at last week's CLIOs that "Ad agencies are dead," the principals at Capitol Media Solutions are speaking out, explaining that advertising industry leaders are guilty of believing the media hype and continually perpetuating the myth that advertising is going under.

“I just get frustrated every time I hear someone in this industry mention the poor economy. Morale is important, and they are killing the creativity of their employees” says JT Hroncich, Managing Director of Capitol Media.

Capitol Media Solutions, an advertising agency based in DC, opened its Atlanta office last year and is planning to open its Chicago office on June 1st. They are also hiring, which many large agencies cannot claim. Recently featured in BusinessWeek, Capitol Media is successful because they are creative and open to all possibilities - not just traditional, dinosaur-like agency work. They are moving fast and outmanuevering big agencies. Going forward, being nimble and willing to explore more creative avenues are what will help the advertising industry survive.

“I think it's irresponsible to make such a general statement about the advertising industry. Capitol Media is growing, and advertising, as an industry, needs to figure out how to move forward, poor economy or not,” says Jason Morrison, Hroncich’s business partner and Executive Director of CMS. Morrison continues, “I really feel like it’s time for the execs in our industry to stop complaining, roll up their sleeves, and get back to work. Being productive and nimble are more important than constantly hearing how much the industry sucks. Let's talk about the future."

About Capitol Media Solutions: Capitol Media Solutions is a full-service advertising agency, specializing in media planning, buying, creative, and ad sales. CMS specializes in helping its clients design advertising plans that are creative, effective, and budget-conscious. Capitol Media Solutions takes pride in its unique capability to help clients navigate the world of media and communications. Helping clients ranging from start-ups to Fortune 500-level organizations, CMS can assist companies in generating an advertising plan that provides outstanding ROI and is expertly executed. For more information on Capitol Media Solutions, please visit www.capitolmediasolutions.com or call 1-800-517-0610.

Media Contact:
Andrea Rizk
Rizk Public Relations
404-316-0251
andrea@rizkpr.com

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