Actions CEOs Want to Take Now

Northfield, IL, May 21, 2009 --(PR.com)-- A recent survey of CEOs by 4aBetterBusiness, Inc. identified 5 areas on which CEOs want to focus to maintain control of their company's destiny, whatever the direction of the economy.

1. Look at all of the customer touch points - and understand the messages we're getting, especially about changes in customer needs and markets.
2. Re-examine how processes actually work to support customer needs - not what we think we do, or what we did 5 years ago.
3. Examine processes across the business - not for control but for the flexibility that will allow us to make changes to better meet customer needs.
4. Increase cash flow by finding and eliminating the "sand in the gears" in operating processes and practices that is wasting time and money.
5. Review the profitability of each product and service offered. Know where we're making or losing money - now.

The major challenge the CEOs find to addressing these issues is freeing up internal people to get these results in their often leaner organizations.

4aBetterBusiness offers an Action Paper describing one way to attack these issues.

Northfield, IL-based 4aBetterBusiness develops and implements, on a collaborative basis with our clients, process-based systems that rapidly achieve sustainable cost reductions in core operations, significantly increased productivity, and faster, more reliable change capability, with high employee buy-in for ongoing innovation in processes and execution. One Northfield Plaza, Suite 300 Northfield, IL 60093 847-606-2605 www.4abetterbusiness.com.

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