Triangle IABC Seminar Explores How to Develop Strategic Brand Positioning
Triangle IABC will host a meeting on how to develop your company's strategic brand positioning. Mervyn Rozet, Daintree Marketing (www.daintreemarketing.com), will share valuable insights on why strategic brand positioning is important as well as a process for developing strategic brand positioning.
Raleigh, NC, May 21, 2009 --(PR.com)-- The Triangle’s leading organization for professional communicators, the International Association of Business Communicators (IABC), will host a talk on how to develop your brand’s strategic positioning at its June 9, 2009 meeting. Mervyn Rozet, of Daintree Marketing, will share a valuable process for developing strategic brand positioning. The talk will also cover why strategic brand positioning is important and how to know when it is time to refresh your brand.
Rozet is the founder and president of Daintree Marketing, a full service marketing consultancy. He brings a wealth of knowledge and experience having worked at some of the world’s largest advertising agencies including Ogilvy & Mather, Foote Cone Belding and The Martin Agency. Rozet has built and strengthened brands for the apparel, education, pharmaceutical, technology, healthcare and transportation services industries.
The IABC meeting will be held at the Morrisville Chamber of Commerce at 260 Town Hall Drive, Morrisville, NC, beginning at 12:00 p.m. for lunch and networking. The presentation will begin at 12:30 p.m.
IABC events are open to IABC members and the general public. The cost for the meeting is $15 for IABC members, $30 for guests and $5 for full-time students. For more information or to register, visit https://www.123signup.com/register?id=zkrst.
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About the International Association of Business Communicators
The International Association of Business Communicators (IABC) is a not-for-profit international knowledge network for professionals engaged in strategic business communication management. IABC links communicators in a global network that inspires, establishes and supports the highest professional standards of quality and innovation in organizational communication. Founded in 1970, IABC has more than 13,700 members working in more than 58 countries throughout the world. Visit their international Web site at www.iabc.com and the IABC Triangle chapter site at www.iabctriangle.org.
Rozet is the founder and president of Daintree Marketing, a full service marketing consultancy. He brings a wealth of knowledge and experience having worked at some of the world’s largest advertising agencies including Ogilvy & Mather, Foote Cone Belding and The Martin Agency. Rozet has built and strengthened brands for the apparel, education, pharmaceutical, technology, healthcare and transportation services industries.
The IABC meeting will be held at the Morrisville Chamber of Commerce at 260 Town Hall Drive, Morrisville, NC, beginning at 12:00 p.m. for lunch and networking. The presentation will begin at 12:30 p.m.
IABC events are open to IABC members and the general public. The cost for the meeting is $15 for IABC members, $30 for guests and $5 for full-time students. For more information or to register, visit https://www.123signup.com/register?id=zkrst.
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About the International Association of Business Communicators
The International Association of Business Communicators (IABC) is a not-for-profit international knowledge network for professionals engaged in strategic business communication management. IABC links communicators in a global network that inspires, establishes and supports the highest professional standards of quality and innovation in organizational communication. Founded in 1970, IABC has more than 13,700 members working in more than 58 countries throughout the world. Visit their international Web site at www.iabc.com and the IABC Triangle chapter site at www.iabctriangle.org.
Contact
Triangle IABC
Mary Hecht-Kissell
919 846 4949
www.iabctriangle.org
Mary Hecht-Kissell
919 846 4949
www.iabctriangle.org
Contact
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