Stars Shine Bright in Hollywood

Celebrities Look to BuyHollywood.com to Reveal Fashion Insights and Trendsetting Fans are Shopping the Looks

Los Angeles, CA, May 21, 2009 --(PR.com)-- Inspired by the rapport between today’s leading fashion designs and the men and women who wear them, BuyHollywood.com showcases celebrities who speak candidly about their style choices and allows online shoppers direct access to buy from them. BuyHollywood.com, a new interactive shopping and entertainment website by ITV Entertainment, LLC, commences this month taking consumers into a website where celebrities and fashion designers come to life using the latest digital technology. BuyHollywood.com is the first website of its magnitude combining Hollywood celebrities, worldwide fashion designers, music videos and a monster Internet e-commerce engine.

The Company is an e-tailer or in other words a retailer of merchandise functioning on an Internet based e-commerce platform. It conducts business under the trade name “buyhollywood” and owns and uses the URL www.buyhollywood.com. It operates in the fashion and celebrity space and makes significant use of photography and videos to capture the interest of its customer base and to display its fashion products. The Company fulfills their purchases using a network of designers and vendors in concert with fulfillment and customer service specialists.

“Everywhere you look right now, people are becoming more intrigued by the power of the internet, whether it be a viral video or celebrity gossip,” says BuyHollywood.com Founder Tom Burnham, who saw this niche in the marketplace. “Because of this, we are seeing a turn toward human interaction online. It’s about discovering people, their style and inspirations, no matter if its luxury or an item from H&M, and embracing one’s own independent style through innovative and interactive presentations so that we come to expect more from our shopping experience, and embrace the communicative approach BuyHollywood.com is a mix or reality and fantasty.”

Burnham continued, “Doing justice to our celebrities and their individualities is a primary objective of all our various departments. I can’t say enough about our fashion team that put together a network of designers from Los Angeles to Paris. Working with publicists and the celebrities themselves, these designers have complimented each celebrity with a variety of outfits all of which can be viewed and purchased on the site. Our stylists only use Smashbox cosmetics to add the proper sophistication to the makeup process. And a crowning achievement of the technology team is our full interactive 360 degree view of our outfits which allows our customers to judge the fashions completely and how they flow in movement.”

The BuyHollywood.com’s message will resonate throughout the website experience. Every style on the site carries a connection to a popular celebrity. A 360 degree video presentation for each celebrity showcases her wearing 5 styles while she explains the personal stories and perks related to the fashion brands she has chosen, as well as her commitment to charitable engagements and personal news and announcements through BuyHollywood.com’s different sections and key features.

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Contact
Buy Hollywood
Sarah Pollack
(323) 781-2276
www.buyhollywood.com
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