"Mobile Social Networking and User Generated Content Revenue Will Grow to Around $60 Billion in 2012," Says Visiongain Telecoms Report

London, United Kingdom, May 22, 2009 --(PR.com)-- Article Source: http://www.visiongain.com/Report.aspx?rid=386

Mobile social networking is already here on a phone near you. Due to media attention, no one in your industry can have failed to have noticed not only the success but also the hitherto unrealised potential of social networks and user generated content on mobile. You need to react now.

Since late 2007, consumer demand for social networking access has fuelled inexorable momentum towards unbridled open Internet access on mobile networks, particularly where some of the market players had already introduced such packages. That year, Vodafone launched MySpace and Facebook on its Vodafone Live! portal with much anticipation.

To illustrate the scale of mobile social networking, the number of unique visitors to the Facebook mobile site increased fivefold from 5 million per month in January 2008 to 25 million in February 2009. The latter figure represents 18 percent of Facebook’s 120million-strong user community in February 2009, a proportion that has gradually increased over time and which visiongain believes will continue to do so in coming years.

Social communities, or online social networks, can be defined as an online area where people with similar interests meet, such as Twitter, MySpace, Facebook and especially LinkedIn. User generated content is simply content created by the users of a service, such as YouTube. Such sites are immensely popular, with Facebook, MySpace and YouTube amongst the top ten most popular websites globally. Visiongain believes that revenue from mobile social networking and user generated content will grow to around $60 billion in 2012.

Reading this exclusive management report will tell you the following:

• Who are the main players in social networking and what are they doing?
• What different forms of networking and user generated content are available and expected to appear in the future?
• How does mobile social networking compare to online and traditional media?
• Why are social networks and user-generated content so important to mobile?

Issues to be resolved include business models and revenue share, the type, whether to build upon existing fixed-line models or develop alternatives, consumer attitudes and many others. Operators will have to walk a fine line between maximising the revenue potential of social networking, while at the same time not risk alienating subscribers and increasing churn by doing so.

Mobile operators wish to recreate this success, but there are key challenges to be faced in transferring such popular applications from fixed-line to mobile. Mobile user interface and experience differs wildly between different handsets and different operator networks.

Based on interviews with key participants across the value chain, including operators, media agencies, software application providers, access providers, marketing specialists and trade association representatives, this 100+ page report analyses the market drivers and barriers affecting mobile advertising and marketing. It discusses the main market trends and charts the market evolution in the US and Europe.

Find out the answers to these and many other questions by reading this vital industry insight.

Plus other key questions answered such as:

• What % of mobile content use will be on social networking and user generated content by 2014, and what will be the associated revenues?
• Where are the biggest market opportunities?

Globally, mobile social networking is taking off. In India, 56 percent of mobile Internet users regularly access social networking sites, which also constitute a key driver for the mobile web in countries such as Malaysia and Indonesia.

Why you need to do this report today:

1. Mobile operators: Gain insight into the issues affecting mobile social networking and where revenues can be derived from this new opportunity. Discover regional adoption and usage of new technology and services, as well as market size data. Obtain analysis of the key market participants and their products and services.
2. Vendors: Learn what operators’ plans are with mobile social networking and user generated content. Find out how the market will evolve and how you can benefit from this growth and more....

Who needs to read this report?

Directors, VP and Senior managers in:
• Mobile/ Cellular carriers and operators
• Digital and Mobile content agencies
• Mobile Search companies and more......

Visiongain ltd.
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BSG House,
226 236 City Road,
London
EC1V 2QY
United Kingdom
Telephone: +44 (0) 20 7336 6100
Fax: +44 (0) 20 7549 9930
info@visiongainglobal.com
Or Visit at: http://www.visiongain.com/Report.aspx?rid=386
Or http://www.visiongain.com
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Contact Person
Suvitha Damodaran
suvitha.damodaran@visiongainglobal.com
Direct Line: +44 (0)20 7549 9946
+44 (0)20 7336 6100

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