Google Insights for Search Predicts Kris Allen Next American Idol According to ymarketing's Latest Blog

Costa Mesa, CA, May 21, 2009 --(PR.com)-- In April digital search engine marketing company ymarketing launched its Idol Prediction Project series of blogs by focusing on search and social media data. The search and social media data project accurately identified Kris Allen as a dark horse and successfully zeroed in on the Final 3. Today the search firm concluded its blog series with a post predicting underdog Kris Allen’s momentum, as chronicled by Google Insights, will carry him to victory over favorite Adam Lambert.

“Kris has moved from a ‘live underdog’ into a favorite in just a few weeks time,” said ymarketing Vice President Donald Nosek. “The response to the blog series has been phenomenal and we’ve had a lot of fun doing it.”

Predicting the winners of shows like American Idol or Dancing with the Stars is nothing new. In fact, in his book Click, Bill Tancer of Hitwise writes about his approach to predicting prior seasons of American Idol and Dancing With the Stars. But never before has the prediction been as far reaching and included Social Media along with searches from select pop culture and entertainment data sources.

For this project ymarketing utilized Facebook Lexicon, Google Trends, Google Insights, Compete, YouTube, Twitter and more as data sources; then analyzed the keywords and traffic on these sites and other top entertainment and pop culture sites to formulate blog predictions.

About ymarketing:
ymarketing--which helps clients with SEM, PPC, Blog, Social Media, and other Digital Online Marketing--is a SoCal-based digital search engine marketing company that focuses on ROI driven campaigns. ymarketing is a strategic partner for maximizing online marketing results by combining best-of-breed strategies and industry leading technologies: experience + technology.

Founded in 2002, ymarketing works with integrated online marketing programs including affiliate, display, email, natural search, paid search, blog and social media. The company utilizes best-of-breed web site analytical applications including Google Analytics, Omniture SiteCatalyst & WebTrends. Ymarketing is an Omniture Certified Professional, Google Qualified Company, Member of the SEO Consultants Directory (Search Industry Peer Review), a Microsoft adExcellence Member and a Yahoo! Search Marketing Ambassador.

###