Cramer and Unisfair Launch Virtual Event Offering

Boston, MA, May 22, 2009 --(PR.com)-- Cramer, a digital marketing and event solutions agency, and Unisfair, the leader in virtual events and virtual environments for business are pleased to announce the overwhelming success of their first joint large-scale virtual event, “Ariba Virtual Live 2009.”

The two industry leaders recently became strategic partners, focusing on delivering quality, easy-to-navigate virtual event experiences. Their first collaboration, Ariba Virtual Live 2009 featured keynote presentations, opening videos, custom animated speaker introductions, real-time question and answer sessions, breakout sessions and educational forums, complete archiving of all content and real-time, on-line networking opportunities.

Ariba, Inc., an industry leader in spend management solutions, entrusted Cramer and Unisfair to create a virtual event to augment its physical event “Ariba Live World Tour 2009.” Designed to replicate the company’s annual customer conference, Ariba Virtual Live 2009 was held April 28-29. Open to the public, the event registered more than 2,600 attendees with more than 1,600 people attending on both days. Average viewing time was three hours and 45 minutes per guest and due to the detailed analytics associated with the execution of the program, Ariba reached thousands of key customers and surpassed its lead generation expectations.

“At Ariba, we strive to deliver unique experiences that enable our customers to access the insights and best practices they need to drive their spend management strategies and strategic business goals. In today’s economy, traveling to conferences is a tough proposition. So we decided to do what we do best – leverage innovative technology to overcome challenges and deliver results,” said Traci Oziemblowsky, Ariba’s Senior Manager of Corporate Events. “Cramer and Unisfair did an amazing job and the synergy between Cramer and Unisfair in producing our event was obvious. They took our virtual environments, videos and the whole conference to a level we did not know was possible, enabling us to achieve results beyond our expectations.”

Cramer, long-known as an industry leader in live-streaming webcasts, has clearly taken the content creation aspect of a virtual event to the next level. “It is great to have a client like Ariba who was new to the virtual event space and see a result that superseded their highest expectations,” said Peter Gentile, Cramer Senior Account Director. “This program featured almost every component of an in-person event, keynote speakers, guest speakers, breakouts, videos, networking, questions and answer sessions – you name it and it was on display. To see it work so well is very rewarding for us as a service provider, but it’s even better to see a completely satisfied client get such a great return on their investment.”

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