Paprocki&Co. Thrives in a Lean Economy

Atlanta, GA, May 23, 2009 --(PR.com)-- The incredible shrinking ad industry continues to make headlines with massive staff cuts and unprecedented downsizing. But one local agency is bucking the trend. Paprocki&Co., Inc. has been crafting winning campaigns for its clients since 2004 and continues to get busier deep into this historic recession. How do they do it? “Our unique approach to business allows us to create consistently great work at considerably less cost than the standard agency model allows.” Said owner, creative director, Joe Paprocki.

“We’ve brought big brand, big agency experience to a model that’s big on efficiency.”

The concept started to percolate years ago with his last agency as he watched his employees fight traffic on their drive in every morning, sit at their computers for a few hours then get back in their cars to fight traffic home. “It just didn’t make sense. Was this the most efficient way to solve my client’s problems? Is this really the best way to come up with fresh, original thinking?” That’s when Paprocki decided to try something different.

Paprocki&Co. is about as lean, green and efficient as an ad agency can get. Run from his modest three-person office, Paprocki has a dedicated network of senior-level professionals - who work from their respective offices - and can easily scale up or down depending on client needs. “I have the ability to get pure brainpower from some very smart people without having to pass major overhead expenses on to my clients. And, by taking advantage of the latest tools and technology, we generate far less paper and travel to fewer meetings. In other words, we spend our time generating ideas, not waste. It’s a win, win, win situation. Our clients are happy, we’re happy and the planet’s happy.” For more information, call 404-308-0019 or visit www.paprockiandco.com

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