Hill Mullikin Kicks Off Online Giving Campaign for Furman University Titled, DoNotCallMeAtDinner.com
Greenville, SC, May 24, 2009 --(PR.com)-- Furman University and Hill Mullikin kicked off an alumni awareness effort today called DoNotCallMeAtDinner.com that leverages email marketing and social media Web sites. The campaign was designed to create alumni awareness and increase participation with Furman University while raising funds through online donations. Like most universities, Furman has a Spring Call-a-Thon that yields results but is perceived as an annoyance to many donors.
This year the approach is to attack that philosophy head-on and promise not to call alumni at dinner if they make an online gift by May 15, 2009. A parody of the famous Apple/PC television spots is used to help drive home this point.
The success of the campaign will be measured on the increased alumni participation from the segment of alumni that do not currently give through other campaigns and who may have lost contact with Furman University. One of the primary vehicles for the campaign is facebook.com, a social media web site that already has numerous Furman Alumni groups established.
“25-35 year old alums participate less than other generations in traditional annual giving campaigns. It is our belief that social media is their medium and by leveraging the social media outlets we can get their attention, make them know that we understand them, and increase their overall participation. It is as simple as fishing where the fish are,” stated Jami Mullikin, principal at Hill Mullikin Marketing Company.
“In the first two hours the campaign is off to a great start and an optional poll on the site shows that 66% would rather give online and 0% want to be called on the phone. Only time will tell, but I believe that we are off to new solution to an old problem that could yield great results,” says John Kemp, Director of Annual Giving at Furman University.
John commented on his experience with Hill Mullikin as well, “The campaign is up and looks GREAT! Hill Mullikin really pushed this project through. I can't say enough about their professionalism and responsiveness during this process.”
About Hill Mullikin Marketing Co: Hill Mullikin Marketing is an internationally recognized marketing firm that wants to transform you from a brand that markets to a brand that matters. Located in Greenville, SC, Hill Mullikin is staffed by seasoned strategists, writers and art directors—smart marketers who understand that in the age of search engine optimization and nanosecond attention spans, it’s no longer just about you finding your market, it’s also about your market finding you. To learn more about Hill Mullikin and Marketing Relevance, visit http://www.hillmullikin.com.
You can allow follow Hill Mullikin’s blog, Marketing Relevance, at
http://www.hillmullikin.com/blog
About Furman University: Furman University is the oldest, largest and most selective private institution in South Carolina. Founded in 1826, Furman moved three times in its early years before being charted as Furman University and settling in Greenville in 1850. The most recent move was in 1961, when Furman relocated to its current 800-acre location on the outskirts of Greenville.
The move to the stunning, new campus served as a catalyst for Furman’s ongoing transformation from a primarily regional college to one of the leading liberal arts colleges in the United States. Today Furman offers majors and programs in 42 subjects and is one of the select group of colleges that qualify for a chapter of Phi Beta Kappa, the nation’s most prestigious academic honorary society. Undergraduates come from 46 states and 31 countries.
More information on Furman University is available at
http://www.furman.edu/main/aboutfurman.htm
Related Links:
http://www.hillmullikin.com
http://www.hillmullikin.com/blog
http://www.DoNotCallMeAtDinner.com
http://www.5dollarsin5days.org
http://twitter.com/jamimullikin
Contact Information:
Hill Mullikin Marketing Co.
Chris Hill, Principal
864-271-8672 x.111
chris@hillmullikin.com
209 N. Main Street
#401
Greenville ,SC 29601
http://www.hillmullikin.com
###
This year the approach is to attack that philosophy head-on and promise not to call alumni at dinner if they make an online gift by May 15, 2009. A parody of the famous Apple/PC television spots is used to help drive home this point.
The success of the campaign will be measured on the increased alumni participation from the segment of alumni that do not currently give through other campaigns and who may have lost contact with Furman University. One of the primary vehicles for the campaign is facebook.com, a social media web site that already has numerous Furman Alumni groups established.
“25-35 year old alums participate less than other generations in traditional annual giving campaigns. It is our belief that social media is their medium and by leveraging the social media outlets we can get their attention, make them know that we understand them, and increase their overall participation. It is as simple as fishing where the fish are,” stated Jami Mullikin, principal at Hill Mullikin Marketing Company.
“In the first two hours the campaign is off to a great start and an optional poll on the site shows that 66% would rather give online and 0% want to be called on the phone. Only time will tell, but I believe that we are off to new solution to an old problem that could yield great results,” says John Kemp, Director of Annual Giving at Furman University.
John commented on his experience with Hill Mullikin as well, “The campaign is up and looks GREAT! Hill Mullikin really pushed this project through. I can't say enough about their professionalism and responsiveness during this process.”
About Hill Mullikin Marketing Co: Hill Mullikin Marketing is an internationally recognized marketing firm that wants to transform you from a brand that markets to a brand that matters. Located in Greenville, SC, Hill Mullikin is staffed by seasoned strategists, writers and art directors—smart marketers who understand that in the age of search engine optimization and nanosecond attention spans, it’s no longer just about you finding your market, it’s also about your market finding you. To learn more about Hill Mullikin and Marketing Relevance, visit http://www.hillmullikin.com.
You can allow follow Hill Mullikin’s blog, Marketing Relevance, at
http://www.hillmullikin.com/blog
About Furman University: Furman University is the oldest, largest and most selective private institution in South Carolina. Founded in 1826, Furman moved three times in its early years before being charted as Furman University and settling in Greenville in 1850. The most recent move was in 1961, when Furman relocated to its current 800-acre location on the outskirts of Greenville.
The move to the stunning, new campus served as a catalyst for Furman’s ongoing transformation from a primarily regional college to one of the leading liberal arts colleges in the United States. Today Furman offers majors and programs in 42 subjects and is one of the select group of colleges that qualify for a chapter of Phi Beta Kappa, the nation’s most prestigious academic honorary society. Undergraduates come from 46 states and 31 countries.
More information on Furman University is available at
http://www.furman.edu/main/aboutfurman.htm
Related Links:
http://www.hillmullikin.com
http://www.hillmullikin.com/blog
http://www.DoNotCallMeAtDinner.com
http://www.5dollarsin5days.org
http://twitter.com/jamimullikin
Contact Information:
Hill Mullikin Marketing Co.
Chris Hill, Principal
864-271-8672 x.111
chris@hillmullikin.com
209 N. Main Street
#401
Greenville ,SC 29601
http://www.hillmullikin.com
###
Contact
Hill Mullikin Marketing
Chris Hill
864-505-9556
www.hillmullikin.com
Chris Hill
864-505-9556
www.hillmullikin.com
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