Ray of Hope for Recession Hit Advertising Industry
Design Back Office Brings a Ray of Hope for Recession Hit Advertising Industry.
New York, NY, May 26, 2009 --(PR.com)-- San Francisco-based Design Back Office is seeking to revolutionize the advertising industry at this time of great financial turmoil. Advertising firms around the globe have started to recognize the strategic importance of outsourcing design processes to stem cost-efficiency and ensure shareholders’ wealth maximization.
The current global economic downturn is mainly attributed to sub-prime mortgages with far-reaching consequences on all major industries worldwide, which has had a deep impact on the financial performance of advertising companies and their shareholders’ wealth. A series of comprehensive scientific research was conducted in key market regions of North America, Europe and Asia, which showed that more than 60% of the companies had an enormous negative impact on their revenues, resulting in lower profits. This phenomenon started manifesting itself in the middle of 2007, when a number of advertising companies started reporting decline in their profit streams and some even filed bankruptcy under Chapter 11, making survival extremely difficult. At Wall Street, poor performance of advertising companies resulted in many companies losing 40% to 60% of their wealth within a period of 2 months. The research also highlighted that for most of the companies it was the cost factor that eventually led to the closing down of 70% of affected advertising firms.
The advertising firms incurred heavy losses, mainly due to high design and production costs. These costs, in turn, reduced their net profit margins to a level where it became difficult for a company to operate in a highly competitive industry in a contracted global economy. Companies with sharp business acumen started evaluating and differentiating their core and secondary business areas. They outsourced major chunk of their secondary domains to the developing countries. Design Back Office led the industry in this regard, and provided exceptional cost-effective outsourcing solutions that have reshaped the industry.
Design Back Office provides highly cost-effective and efficient design outsourcing solutions to a wide range of customers operating in different industries. Their solutions helped hundreds of companies to improve their financial standing and emerge as leaner, more focused and efficient firms. Design Back Office has been able to achieve this efficiency based on its three-pronged strategy: it has established its design center in low-cost countries without compromising on the quality of its services. Design Back Office’s focus on quality human resources ensured that it could produce first-rate products at affordable prices, meeting or even exceeding customers’ satisfaction. In addition, it has created new and efficient business processes that are poised to become the best business practices. The systematic approach of creating ingenious and cost-effective solutions to unique customer problems is a self-improving process that leads to increased productivity.
Design Back Office actively participated in this year’s high-tech trade show of AdTech. The organization practically demonstrated its ability at the event and provided a number of design samples for hundreds of businesses. Design, production and delivery of each product took less than an hour, leading to 99% of customer satisfaction.
DM Live 1.0 TM played a crucial role in meeting customer satisfaction. DM Live 1.0 TM is a fully automated system which makes use of the latest patented technology with advanced tools and features to provide full management of all design- related orders. Through this area, customers were able to easily manage all design orders, open multiple orders and projects, and view detailed reports, track the progress of orders, manage payment modes, order additional services and much more.
Design Back Office came to the rescue of the global advertising industry at the right time. The firm has realized extreme level of cost-efficiency thanks to its systematic processes and low cost but high quality human resources.
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The current global economic downturn is mainly attributed to sub-prime mortgages with far-reaching consequences on all major industries worldwide, which has had a deep impact on the financial performance of advertising companies and their shareholders’ wealth. A series of comprehensive scientific research was conducted in key market regions of North America, Europe and Asia, which showed that more than 60% of the companies had an enormous negative impact on their revenues, resulting in lower profits. This phenomenon started manifesting itself in the middle of 2007, when a number of advertising companies started reporting decline in their profit streams and some even filed bankruptcy under Chapter 11, making survival extremely difficult. At Wall Street, poor performance of advertising companies resulted in many companies losing 40% to 60% of their wealth within a period of 2 months. The research also highlighted that for most of the companies it was the cost factor that eventually led to the closing down of 70% of affected advertising firms.
The advertising firms incurred heavy losses, mainly due to high design and production costs. These costs, in turn, reduced their net profit margins to a level where it became difficult for a company to operate in a highly competitive industry in a contracted global economy. Companies with sharp business acumen started evaluating and differentiating their core and secondary business areas. They outsourced major chunk of their secondary domains to the developing countries. Design Back Office led the industry in this regard, and provided exceptional cost-effective outsourcing solutions that have reshaped the industry.
Design Back Office provides highly cost-effective and efficient design outsourcing solutions to a wide range of customers operating in different industries. Their solutions helped hundreds of companies to improve their financial standing and emerge as leaner, more focused and efficient firms. Design Back Office has been able to achieve this efficiency based on its three-pronged strategy: it has established its design center in low-cost countries without compromising on the quality of its services. Design Back Office’s focus on quality human resources ensured that it could produce first-rate products at affordable prices, meeting or even exceeding customers’ satisfaction. In addition, it has created new and efficient business processes that are poised to become the best business practices. The systematic approach of creating ingenious and cost-effective solutions to unique customer problems is a self-improving process that leads to increased productivity.
Design Back Office actively participated in this year’s high-tech trade show of AdTech. The organization practically demonstrated its ability at the event and provided a number of design samples for hundreds of businesses. Design, production and delivery of each product took less than an hour, leading to 99% of customer satisfaction.
DM Live 1.0 TM played a crucial role in meeting customer satisfaction. DM Live 1.0 TM is a fully automated system which makes use of the latest patented technology with advanced tools and features to provide full management of all design- related orders. Through this area, customers were able to easily manage all design orders, open multiple orders and projects, and view detailed reports, track the progress of orders, manage payment modes, order additional services and much more.
Design Back Office came to the rescue of the global advertising industry at the right time. The firm has realized extreme level of cost-efficiency thanks to its systematic processes and low cost but high quality human resources.
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Mathew Wilson
866-380-7575 Ext:505
866-380-7575 Ext:505
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