Marketing Magician "Gets Real" with Exclusive Portuguese Agreement

Leamington Spa, United Kingdom, May 27, 2009 --(PR.com)-- Marketing Magician, Stefan Drew and English language newspaper “get real” are offering help to Algarve based businesses in a Portuguese exclusive. The offer, which includes free marketing advice and an Emarketing newsletter, is designed to help businesses overcome the recession and grow rapidly.

The help offered to businesses throughout Portugal, and beyond, follows a series of highly successful marketing seminars run at the Hotel Garbe in Armacâo de Pêra. Entrepreneurs from dozens of businesses, as diverse as real estate and finance to home automation systems and domiciliary services attended the seminars and, saw live examples of how they could improve their profits by getting on Page One of Google, advertising on Satnav and obtain worldwide media coverage without spending a single euro.

Announcing further help for Portuguese businesses Stefan Drew and “get real’s” Charles May explained how their unique partnership was already helping businesses.

Stefan Drew commented, “Each year I get a number of requests from the media to form exclusive partnerships. To date I have always refused partnerships with newspapers as I haven’t felt they really understand the needs of their advertisers. Or at least that was the case until I came across “gets real”. This is a newspaper that goes beyond the norm. It recognises that the day of the traditional paper has ended and that it is necessary to integrate printed papers with a high quality website that really helps both readers and advertisers equally.

For years I’ve upset the press by saying that most advertising is a waste of time and money. It is not that advertising per se is bad … just that most advertisers and newspapers don’t understand how to advertise effectively! For example knowing that adverts on a left hand page are far less effective than those on a right hand page most papers continue to sell left hand advertising at extortionate rates. Until I came across “get real” I’d never seen a newspaper, anywhere in the world, acknowledge this fact. “get real” refuses to run adverts on a left hand page. This is just one of the reasons I’m happy to have my name linked with them.”

Charles May commented, “We are delighted to be working with Stefan. His seminars were very well received by the Portuguese businesses that attended. He has a unique understanding of how marketing works. He recognises the value of the way we are integrating traditional print with an advanced website and radio broadcasting to help our readers and advertisers.

We now intend to publish a series of marketing articles written by Stefan. This will be supplemented by an Emarketing newsletter for entrepreneurs and businesses throughout Portugal and beyond and will again be written by our Marketing Magician, Stefan Drew.”

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Notes to editors

Having advised businesses on both sides of the Atlantic Stefan’s work has been published in over 50 countries and he has subscribers to his regular Marketing Newsletter in Europe, the Americas, Asia, Australia and Africa.

Stefan’s clients range from sole traders and SMEs to corporates and include household names in the public and private sector.

Stefan recommends businesses use the hundreds of free and low cost marketing methods available to businesses of all sizes; these include free advertising, Google Maps, search engines, free directories, subscription newsletters and SEO etc.

Previously Head of Press, Publicity and Marketing at the Contributions Agency Stefan directed marketing for a number of large colleges before setting opening Stefan Drew Associates in 2005. Despite spending little on marketing the business has grown rapidly year on year; a fact Stefan puts down to implementing his own advice.

Stefan Drew, who is based in the UK at Marton in Warwickshire, is a member of Birmingham Chamber of Commerce where he is a Council Member and their SME Ambassador

Stefan is also a Fellow of the Institute of Business Consultants
get real is a free English language newspaper, launched in January 2007, to serve the English speaking population of the Algarve with a print run of 10.000 copies distributed every Tuesday across the Algarve in supermarkets giving us a conservative readership base of around 30.000 people each week.

With offices located in Ferragudo get real is owned by Algarve Weekly, Lda.