Solcara Spotlight; the Next Generation of the Premier Media Relations Software Launched Today

London, United Kingdom, May 28, 2009 --(PR.com)-- Solcara Limited, leading provider of Media Relations Management Software, and part of the AIM listed Access Intelligence PLC (ACC:L), has today laid out comprehensive development plans for its Spotlight product. Increased functionality and ease of use will deliver significant productivity and efficiency benefits to media and public relations teams across all industry sectors. These plans are a direct result of talking to customers and prospects, and will provide them with unrivalled capabilities to deliver, track and monitor their corporate messages, within their target audience.

The first of these developments is the immediate release of Solcara Spotlight 6.3. This release provides functionality for the wider marketing communications team, as well as media and public relations teams, thereby delivering a more significant return on investment. It encompasses the ability to capture, monitor and analyse internal affairs and issues, and manage communications requests by department.

Furthermore Spotlight 6.3 facilitates a more proactive approach to communications and enables the recording of key messages inherent in media and other stakeholder announcements and their tracking. Comprehensive reports have been added that help demonstrate the value and effectiveness of all public and media relations activities. Finally, Solcara Spotlight 6.3 enables the quick capture of Freedom of Information requests, and provides reports to ensure that responses are delivered within designated timeframes.

“Making this new functionality available in one integrated product suite, will significantly improve the productivity of users”, states Charlie O’Rourke, Sales and Marketing Director at Solcara.

Solcara Spotlight 6.5 will be available in June 2009. This release will have the following:

* Diary (forward) Planner – provides an Outlook compatible view of activities by day, week, and month, and allows for more effective planning of communications strategies, future events, promotions and the plotting of tasks and milestones across the whole communications team.
* Media Coverage Live! – enables the automatic receipt and display of news clippings from all leading monitoring companies. Now news mentions can be seen alongside all briefing statements, calls and enquiries and press releases. *One integrated solution helps to drive efficiency and ensures that key messages are being picked up by the media.
* News Release Syndication – Spotlight will enable users to maximise coverage and reach out to as wide an audience as possible by simultaneously syndicating your release to multiple channels, including the latest social media sites like Twitter.
* New Interactive Help - facilitating an even higher degree of self-help with immediate answers to ‘how do I’ type queries significantly improving user satisfaction.

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“We have planned a rigorous development schedule for Solcara Spotlight with two significant releases in the first six months of this year” affirms Charlie O’Rourke. “This activity is a direct result of feedback from our rapidly growing customer base and firmly cements Solcara as the most innovative provider of media relations management software in Europe. We continue to offer our customers a range of functionality that releases them from otherwise time-consuming tasks leaving them to focus on high value activities that deliver positive results for them and their organisations.”

To find out further information about Solcara Spotlight, please contact 01895 820 950 or visit their website.

About Solcara
Solcara provides software that connects people to information that matters, when it matters most. We streamline access to critical business content, ensuring you deliver an exceptional and timely service to your customers and stakeholders in all situations.