Social Media Strategy Becomes Necessity for Many Businesses
More and more companies are discovering the benefits of social marketing online. Here's what one small company is doing to increase brand awareness through social media.
Taunton, MA, May 28, 2009 --(PR.com)-- Princess House, a premier direct seller of professional-quality cookware, kitchen products and home décor has thrown its hat into the social media arena, announcing its Biggest “House” Party Ever campaign on Facebook.
Like many companies, Princess House has ramped up social networking efforts significantly in recent months. The company chose to concentrate on Facebook because it’s the social media outlet of choice for the majority of the company’s independent sales force and customers.
“Right now, our main objective is simply to build Princess House awareness as a company, a superior quality brand, and an opportunity for those who want to build their own successful home-based businesses,” says Julie Marrinucci, Communications Director at the Massachusetts-based company. “Creating our Facebook page allows us, and more importantly, our Consultants across the country, to reach out to more potential customers than ever before.”
Creating the Biggest “House” Party Ever campaign was the next course of action. Princess House set a goal of acquiring 5,000 Facebook Fans by July 4, 2009. Then they spread the word to their employees and independent sales force. To entice viral activity, Princess House included a giveaway component in the campaign, offering Miracle Chicken Prize Packs to five randomly selected Facebook Fans at the end of the campaign.
“We’re testing new waters,” says Marrinucci, “and we’re optimistic that we’ll achieve our goal. It’s been less than two weeks since we launched the campaign and we’ve already doubled our Fan count.”
To learn more about Princess House and how they’re implementing the Facebook awareness campaign, visit the company’s Facebook page at: http://www.facebook.com/home.php#/pages/Taunton-MA/Princess-House/45207625958?sid=68e66f34d10cebdac58190ae04c27de1&ref=search
About Princess House
Based in Taunton, Massachusetts, Princess House has been a premier direct selling company for over 45 years. Its profitable business opportunity enables every woman to create both a personal and professional way of life that remains true to her unique values, priorities and definition of success. The company’s cooking, entertaining and serving products are relevant and on-trend, offering style, quality and versatility. Princess House embraces diversity and is committed to providing top-level support to consultants, hostesses and customers alike. For more information, please visit www.princesshouse.com.
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Like many companies, Princess House has ramped up social networking efforts significantly in recent months. The company chose to concentrate on Facebook because it’s the social media outlet of choice for the majority of the company’s independent sales force and customers.
“Right now, our main objective is simply to build Princess House awareness as a company, a superior quality brand, and an opportunity for those who want to build their own successful home-based businesses,” says Julie Marrinucci, Communications Director at the Massachusetts-based company. “Creating our Facebook page allows us, and more importantly, our Consultants across the country, to reach out to more potential customers than ever before.”
Creating the Biggest “House” Party Ever campaign was the next course of action. Princess House set a goal of acquiring 5,000 Facebook Fans by July 4, 2009. Then they spread the word to their employees and independent sales force. To entice viral activity, Princess House included a giveaway component in the campaign, offering Miracle Chicken Prize Packs to five randomly selected Facebook Fans at the end of the campaign.
“We’re testing new waters,” says Marrinucci, “and we’re optimistic that we’ll achieve our goal. It’s been less than two weeks since we launched the campaign and we’ve already doubled our Fan count.”
To learn more about Princess House and how they’re implementing the Facebook awareness campaign, visit the company’s Facebook page at: http://www.facebook.com/home.php#/pages/Taunton-MA/Princess-House/45207625958?sid=68e66f34d10cebdac58190ae04c27de1&ref=search
About Princess House
Based in Taunton, Massachusetts, Princess House has been a premier direct selling company for over 45 years. Its profitable business opportunity enables every woman to create both a personal and professional way of life that remains true to her unique values, priorities and definition of success. The company’s cooking, entertaining and serving products are relevant and on-trend, offering style, quality and versatility. Princess House embraces diversity and is committed to providing top-level support to consultants, hostesses and customers alike. For more information, please visit www.princesshouse.com.
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Contact
Princess House, Inc.
Kate Aldrich
508-884-3810
www.princesshouse.com
Kate Aldrich
508-884-3810
www.princesshouse.com
Contact
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